How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth compatibility, your TV is doing something else. Tracking every ad view. As granularity has evolved for digital alternatives such as pay per click, many automotive dealers began to reevaluate the previous effectiveness of … [Read more...] about NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
NADA 2016 Workshop Rewind
Every year the NADA Convention seems to grow in scale, and NADA 2016 in Las Vegas was no exception. Although there is so much to see and do, one of the things I look forward to every year are the workshops, which typically draw some big names. The first day featured a super session from a panel of both vendors and digital automotive managers, highlighted by a … [Read more...] about NADA 2016 Workshop Rewind
The Essentials of Online Video Marketing
Thinking of jumping into online video or YouTube in addition to—or in place of—more traditional advertising vehicles? Whether you plan to do it yourself or hire someone, a good basic understanding of the terms and types of offerings available can go a long way toward helping you understand and evaluate the value of your online video investment. Video involves an array of … [Read more...] about The Essentials of Online Video Marketing
NADA 2015 Workshop Rewind
The NADA Convention always presents many wonderful opportunities for networking and learning, and the NADA workshops are a must. At NADA 2015, there were six major workshop tracks, plus several Super Sessions and, new this year, two Technology Town Halls. Several people from my team split up to cover as many workshops as possible, focusing primarily on the Digital Marketing and … [Read more...] about NADA 2015 Workshop Rewind
Goodbye Black Box
The days of 'black box' digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online services and they 'optimize' it among various digital elements such as paid search through Google and Bing, retargeting ads, banner ads, in banner video, search retargeting, or any … [Read more...] about Goodbye Black Box