Over the past year, the automotive industry has been through a number of shake-ups—some more disruptive than others—with a fear looming over the heads of industry professionals that the so-called “death of the sedan” would ultimately drag down the global auto market. Although 2017 marked the first year of a slight decline in sales in North America since the Great Recession, … [Read more...] about The Global Auto Market Is Bouncing Back, With Digital Leading the Charge
The Consumer Journey Is Your Opportunity to Seize Greater Yield
Our evolving cross-channel reality has transformed automotive sales—at once making what we do more complex, but also potentially more abundant. Ask yourself and your marketing team: Do we have a clear understanding of our entry and growing opportunity in the automotive consumer journey? The new reality? Today, your typical auto consumer receives a tickler reminder via … [Read more...] about The Consumer Journey Is Your Opportunity to Seize Greater Yield
Take Your Data-Driven Marketing to the Next Level
No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of potential inputs are realities now more widely embraced than ever before, even compared to a few years ago. Thankfully, the automotive industry, dealerships, and marketers … [Read more...] about Take Your Data-Driven Marketing to the Next Level