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Frank Goldberg

The Global Auto Market Is Bouncing Back, With Digital Leading the Charge

June 28, 2018 by Frank Goldberg

Over the past year, the automotive industry has been through a number of shake-ups—some more disruptive than others—with a fear looming over the heads of industry professionals that the so-called “death of the sedan” would ultimately drag down the global auto market. Although 2017 marked the first year of a slight decline in sales in North America since the Great Recession, … [Read more...] about The Global Auto Market Is Bouncing Back, With Digital Leading the Charge

The Consumer Journey Is Your Opportunity to Seize Greater Yield

March 2, 2018 by Frank Goldberg

Our evolving cross-channel reality has transformed automotive sales—at once making what we do more complex, but also potentially more abundant. Ask yourself and your marketing team: Do we have a clear understanding of our entry and growing opportunity in the automotive consumer journey? The new reality? Today, your typical auto consumer receives a tickler reminder via … [Read more...] about The Consumer Journey Is Your Opportunity to Seize Greater Yield

Take Your Data-Driven Marketing to the Next Level

February 22, 2018 by Frank Goldberg

No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of potential inputs are realities now more widely embraced than ever before, even compared to a few years ago. Thankfully, the automotive industry, dealerships, and marketers … [Read more...] about Take Your Data-Driven Marketing to the Next Level

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