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Ilana Shabtay

Mask-less Socialising: What This Means For Your Dealership

February 15, 2021 by Ilana Shabtay

covid socialising

There will come a time, sooner than we think at this point, where we’ll be living in a post-COVID era. We’ll be back at our favorite crowded bars, our kids will be in school — real school— and we’ll be on the road: business trips, family vacations, and holidays.  But while we may be able to share the air with others again, the remnants of COVID will still linger. Predictions … [Read more...] about Mask-less Socialising: What This Means For Your Dealership

5 Lessons From the InsideAuto Podcast as We Enter 2021

January 5, 2021 by Ilana Shabtay

automotive new ideas

The InsideAuto Podcast hosts top GMs, Thought Leaders, Entrepreneurs, and Marketers in and out of the automotive industry.  Launched in the middle of the pandemic, it covers everything from productive quarantine hobbies to effective marketing as we encounter the dynamic market.  Below is a roundup of the best tips and tricks from top automotive professionals that … [Read more...] about 5 Lessons From the InsideAuto Podcast as We Enter 2021

Now Is Not the Time to Pause Marketing Spend

December 21, 2020 by Ilana Shabtay

Reject every instinct in your body that's telling you otherwise. Now is not the time to pause your marketing spend. Yes, we're in a totally new normal and chaotic time in history. COVID-19 is changing the way we shop for groceries, plan weddings, and sell.  But as we assess the investments we're making and cut back to play it safe, stopping marketing efforts all … [Read more...] about Now Is Not the Time to Pause Marketing Spend

Hindsight is 2020: Tech Supports These Issues We Didn’t Know We Had

November 13, 2020 by Ilana Shabtay

auto technology

We talk a lot in our industry about meeting the customer where they live and creating a frictionless sales experience. While these things are important, they are also expected in 2020. If you think about the technology we encounter every day, we're tapping into a whole different level of seamless customer experience. Automotive has yet to take advantage of this strong … [Read more...] about Hindsight is 2020: Tech Supports These Issues We Didn’t Know We Had

Why Automation Is Like Fine Wine – and the Data Thereto

October 13, 2020 by Ilana Shabtay

automation like fine wine

We all know that unlike most things, wine gets better with age. This is because of a complex chemical reaction among sugars, acids and substances known as phenolic compounds. In time, this chemical reaction can affect the taste of wine in a way that gives it a better flavor with the years. But what do wine and marketing have in common? Well, aside from the fact … [Read more...] about Why Automation Is Like Fine Wine – and the Data Thereto

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