What exactly is a chatbot? A chatbot is exactly what it sounds like: A robot that manages your conversations. The bot simulates a human-like interaction to give shoppers the information they are looking for. Bots are trained and then speak on your behalf, answering the most frequently asked questions while continuously learning your audience’s needs and … [Read more...] about Chatbot – Friend or Foe
In a Time of Crisis Turn to Each Other
Come Together, Right Now In a once in a lifetime experience, where we're all looking for guidance, answers, and direction, now is the time to come together as an industry. I've been thinking—what can we leverage, how can we help, and what best practices can our platform provide? And not just gut feelings, or encouraging words—although those don't hurt–but real, … [Read more...] about In a Time of Crisis Turn to Each Other
Why Automating Your Google Ads is the Future of Your Dealership
It's no secret that there is a revolution happening in the automotive industry that, in many ways, has already impacted other industries: Applying automation to every aspect of your business, and more specifically, your digital advertising. You're either buried behind your desk creating specials, or investing thousands of dollars with your agency to do this, and you may or … [Read more...] about Why Automating Your Google Ads is the Future of Your Dealership
Why Your Ad Budget Should be Optimized by AI and Not Humans
For a long time, we all feared that machine learning and AI would take our jobs, diminish work, and leave us unemployed. But we’re over that. Now, across every industry, we see that data actually enhances businesses and makes us more efficient. It’s official: computers are not taking our jobs. According to the Harvard Business Review, companies who have adopted data-driven, AI … [Read more...] about Why Your Ad Budget Should be Optimized by AI and Not Humans
The Art of Detecting Manipulations in Marketing Reports
A while back, my teammates looked into performance reports from various vendors and agencies, trying to assess the industry standard. I’d love to say we were surprised by the amount of vanity metrics used by some agencies, but truth be told - it’s becoming more and more common to embellish reports with meaningless statistics, or manipulate data to imply positive results, … [Read more...] about The Art of Detecting Manipulations in Marketing Reports