Today’s customers are smart . . . possibly the smartest they’ve ever been. They live in smart homes, wear smart watches, and use smartphones. Their lives revolve around the technology they use, and they know how to get the most of it. They are well-versed in the world of the internet, and are becoming increasingly more independent with the help of these new resources. The … [Read more...] about To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter
Artificial Intelligence Lets You Focus on the Work That Really Matters
When it comes to implementing new technology on your dealership website, there can be a learning curve. Every change requires understanding a new product, training your staff, and tracking for success. At times, implementing new systems can create more work for your dealership, not less. That’s why it’s crucial to choose tools that both provide real value and actually … [Read more...] about Artificial Intelligence Lets You Focus on the Work That Really Matters
4 Lead Nurturing Strategies That Turn Browsers Into Buyers
If you’re like most dealers, you invest real money and effort into generating traffic to your dealership site. You also work hard to maximize your lead capture by providing a great website experience and plenty of opportunities for digital customers to engage and convert. So what happens when a lead actually converts? What is that next step? This is a critical time in … [Read more...] about 4 Lead Nurturing Strategies That Turn Browsers Into Buyers
4 Ways Tracking VDP Inventory Boosts Conversions and Sales
You know that tracking inventory at your dealership is essential, which is why there are many quality third-party companies to help you with your inventory management process. This is the data that helps you monitor what’s happening on your lot so you can stock the models your customers want, move the ones that are aging, keep your pricing up to date, and stay ahead of your … [Read more...] about 4 Ways Tracking VDP Inventory Boosts Conversions and Sales
How to Design Your Mobile Marketing Calls to Action
Automotive marketers still tend to think of mobile as a subset of the internet. If you look at your stats on any given week, however, you’ll see that it’s either a majority or near-majority of your traffic. It is the internet. Desktop is now the subset, so if you don’t get incredibly good at converting mobile, you’re working on a declining audience. This article will … [Read more...] about How to Design Your Mobile Marketing Calls to Action