Retailing has changed radically in the past decade, and it has changed even more radically in the past 12 months. Lockdowns, business restrictions, and fear of disease have conspired to keep the vast majority at home and isolated others far more than they want to be. This has had a profound effect on the way consumers purchase products. Online sellers have seen their sales and … [Read more...] about Digital Motors Enables Dealers to Deliver Apple-Like Experience
Smartphones Becoming an Essential Marketing Avenue
Among the many ways that COVID-19 has changed our lives is the rapidly rising profile of the smartphone as an automotive marketing and selling tool. Certainly, American consumers relied on their phones long before the pandemic reared its ugly head. But in the midst of the health crisis, the smartphone has become the one indispensable tool in an era when personal interaction has … [Read more...] about Smartphones Becoming an Essential Marketing Avenue
The Power of Dealership and Customer Trust in Automotive Marketing
In the deep dark recesses of black-and-white television, there was a game show hosted by Johnny Carson called "Who Do You Trust?" The show was a long-running hit because, in a comedic way, it explored a fundamental human emotion — trust. That emotion resonates strongly in the auto industry because it is far easier to sell vehicles to people if they trust you, your business, and … [Read more...] about The Power of Dealership and Customer Trust in Automotive Marketing
Behavior Prediction Tech Can Improve Stores’ Marketing ROI
A dealership owes its existence to retaining as many of its existing customers as it can and replacing those who defect with new customers. That is plain to anyone who has ever spent any time around the car business … or pretty much any business for that matter. Keeping the customers satisfied is a business goal so transcendent that it has been memorialized in song. Yet keeping … [Read more...] about Behavior Prediction Tech Can Improve Stores’ Marketing ROI