Does this scenario sound familiar? You coordinate with your marketing partner to develop a multifaceted strategy focused on delivering long-term ROI. Along the way, you hear unique feedback from a handful of consumers that makes you wonder, “If we tweak this approach a bit, could we immediately net more leads or revenue?” So you make a change in midstream, thinking you can … [Read more...] about Is Your Marketing Consistently Failing to Deliver? Check Your Motivations
For many automotive retailers, the importance of your website has never been clearer than during COVID-19. As economic shutdowns and social distancing measures prevented your customers from visiting the store in person, people turned in record numbers to the digital retail experience. Your website should function as your virtual showroom ─ the foundation of your dealership’s … [Read more...] about What Does Website Downtime Actually Cost Your Dealership?
As lockdowns around the country ease and the economy begins its slow reopening, dealers everywhere are looking forward to a return to normalcy – or as close to normal as we can get. While it's true that some restrictions will likely be in place for a while (social distancing, face coverings, contactless purchases, and service, etc.), it's also true that as the economy gets … [Read more...] about Did You Learn the Right Lessons From COVID19?
With the company’s announcement in January that it plans to eliminate the third-party cookie from its browser by 2022, Google has now joined the ranks of Mozilla and Apple in charting a new course for consumer security and privacy standards moving into the future. Now, depending on who you ask, this is either catastrophic news or a big “meh.” As a refresher, remember that … [Read more...] about What Does Google’s Elimination of Third-Party Cookies Mean for Your Advertising?
Amid the COVID-19 situation, we’re seeing a downturn in key metrics across the automotive retailing industry. Leads generated, vehicles sold, and everything in between is suffering as customers and dealers alike adhere to social distancing guidelines and best practices for disease prevention. One area that has proven resilient, however, is website traffic. The “quarantine … [Read more...] about Making the Most of Web Traffic During COVID-19