Jeff Risner

OEMs know conquest sales are vital to their long-term customer acquisition strategy. Manufacturers devote millions of advertising dollars each year to drive conquest-lead traffic into dealer showrooms. The concept is simple: Convert a competing brand’s customer to your product. But what happens to that off-brand vehicle trade-in? Today, new valuation technologies … [Read more...] about Don’t Let OEM Conquest Sales Leave You Stuck With Unwanted Trade-Ins