If you blame your lackluster sales performance on high competition within the area, it’s time to think again. The biggest culprit behind poor auto sales among dealers isn’t the dealer across town, it’s a lack of a strategic digital marketing plan. Too often, dealers fail to align inventory with their digital marketing strategies, and target the wrong consumers through the … [Read more...] about Does Your Digital Marketing Strategy Make You Your Own Worst Enemy?
Thanks to Amazon, we’re getting closer and closer to the digital dealership. In late August, the e-commerce giant launched Amazon Vehicles, a forum where car enthusiasts can chat about their favorite vehicles and even design their dream car. This offering is an extension of both Automotive, a marketplace for buying actual car parts like tires or air filters, and Garage, … [Read more...] about The Digital Dealership: Are You Ready?
There’s no denying the power of digital platforms in car sales. According to recent research, 80% of drivers looking to purchase a new vehicle used some form of digital technology during the research process, and 75% of car shoppers would even consider completing the entire car-buying process online if given the chance. This includes common automotive needs like … [Read more...] about 3 Ways to Align Your Internal and Digital Sales Strategies
Picture this: A car shopper who is ready to make a purchase has spent the past hour browsing your dealership’s vehicle details pages in search of the perfect SUV model. She’s narrowed it down to a red Ford Explorer, but plans on thinking it over the next few days before actually heading to the lot for a test drive. After leaving the site, she logs onto Facebook, only to be … [Read more...] about Social Retargeting: Find the Right Shopper in the Right Channel
Today, it’s common for consumers to conduct research across multiple devices and sites before making a purchase. As a result, marketers have felt the pressure to develop new digital strategies that lead shoppers toward conversion. Although this has been relatively straightforward for retailers that carry traditional products like clothing or everyday household items, … [Read more...] about 3 Essential Digital Targeting Strategies for Auto Dealers