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Jim Maxim, Jr.

A Better 5-Step Plan to Product Sales Success

March 9, 2020 by Jim Maxim, Jr.

Whether you’re launching a new F&I product, a new bundled package or want to increase the penetration of products you’ve displayed on your menu for some time, developing a detailed plan for success never goes out of style. What will make your five-step plan more fruitful is how it will give your sales and F&I teams tools for planting the seed of desire in prospects … [Read more...] about A Better 5-Step Plan to Product Sales Success

Plan, People and Profitability: A Lesson in Chicken

January 12, 2020 by Jim Maxim, Jr.

When a cashier takes your money for your purchase and then sends you off with a deadpan, “have a good one,” how do you feel? On the other hand, Chick-fil-A restaurant’s signature send-off, “My pleasure,” is a big reason it is the most profitable fast-food business in the country. According to an article in Entrepreneur.com, Chick-fil-A “makes more per restaurant than … [Read more...] about Plan, People and Profitability: A Lesson in Chicken

Digitize Your Dealership Operations Now to Be Ready for 2020—and Beyond

October 12, 2018 by Jim Maxim, Jr.

dealership operations

Dealership operations can often be a big ship with a small rudder. With all this movement in the technology revolution, what does it take to change course? The answer depends upon the lens through which you view technology, change, and what is happening in the industry. When implementing technology, or deciding whether to so, do you see such decisions as ornamental or … [Read more...] about Digitize Your Dealership Operations Now to Be Ready for 2020—and Beyond

Fintechs: Are They Creating New Revenue Streams, or Siphoning Existing Ones?

September 25, 2018 by Jim Maxim, Jr.

In 2007, in the award-winning film about entrepreneurialism and greed There Will Be Blood, actor Daniel Day-Lewis earned an Academy Award for his menacing portrayal of oil prospector Daniel Plainview. In a pivotal scene, Plainview describes how he uses diagonal drilling—comparing it to angling a drinking straw from his claim underground to his competitors’ to drain away … [Read more...] about Fintechs: Are They Creating New Revenue Streams, or Siphoning Existing Ones?

Automotive Disruptors Are the Forewarning of “Icebergs” Ahead for Dealers

August 17, 2018 by Jim Maxim, Jr.

“I’m king of the world!” exclaims Leo DiCaprio’s character Jack in the famous scene from the smash film Titanic. It was the height of the character’s joy because everything was going his way. But it did not last. (Spoiler alert!) We all know what happened to the Titanic in real life. We’ve heard the 20/20 hindsight technical analysis of all the critical decisions made by … [Read more...] about Automotive Disruptors Are the Forewarning of “Icebergs” Ahead for Dealers

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