How good are your chemistry skills? When it comes to your marketing, do you feel like a mad scientist, or are you struggling to make the grade? Marketing is a form of science—it's not rocket science, but there are formulas that should be consulted when trying to design an effective program. Even in 2017, dealers I know still struggle to make a decision on how to best … [Read more...] about How to Be Your Own Marketing Scientist
Why Adaptive Crimes Are a Threat to Your Business—and Customers
While you’re reading this, adaptive cyber criminals may be targeting your dealership and your customers—to steal your money and their identities. Today’s cyber thieves and hackers seem to remain one step ahead of security systems and theft deterrent tools, but that’s changing. That’s good news for any retailer, including auto dealerships. Cyber crimes are adaptive … [Read more...] about Why Adaptive Crimes Are a Threat to Your Business—and Customers
Get Back to Basics With the Rule of 7
How familiar are you with the Rule of 7 as it pertains to marketing? It might be considered an old-school marketing methodology, but if you take a moment to understand what it is, you’ll appreciate the fact that it’s a sound concept that works, and should be followed. In short, the Rule of 7 is a basic principal that addresses consumers' need to hear and see a marketing … [Read more...] about Get Back to Basics With the Rule of 7
7 Steps to Use Snapchat to Connect With Millennial Buyers
By now, it’s safe to say that everyone is up to speed on how to use Facebook and Twitter for customer marketing, especially to a newer generation of car buyers. But the question remains: What about Snapchat? The room usually goes quiet. “Snap what?” is often the response. The reality is that if you aren’t embracing Snapchat, you’re missing the perfect opportunity to … [Read more...] about 7 Steps to Use Snapchat to Connect With Millennial Buyers
Predictive Analytics: Turn Data Into a Bigger Customer Base
Predictive analytics: The use of data points to zero in on customer behavior by tailoring and distributing unique offers that apply to their buying interests, regardless of where they’re shopping. As much as 80% of the U.S. population uses the internet for every reason imaginable—from local to worldwide news, comparative price shopping, and buying groceries online to … [Read more...] about Predictive Analytics: Turn Data Into a Bigger Customer Base