The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and acquisition was not much of a science. Beyond crudely targeting markets geographically, the best chance you had for focused advertising was zip-based, prescreen mailers and localized print media. Broadcasting, a "ye olde" nautical term, … [Read more...] about How Mobile Marketing Advancements Influence the Car-Buying Process
Verification Tools Get the Buying Process Started Right
Over the past dozen years or so, traditional financing penetration into used cars has grown about fourfold. Consequently, dealers have recognized that more than half their customers for pre-owned vehicles will be closed by landing on what they consider a desirable monthly payment. Understanding the affordability of shoppers’ cars of interest in both the online and … [Read more...] about Verification Tools Get the Buying Process Started Right