Kurt Stephan
5 Steps to Tune Up Your Service Department Marketing
Not too long after the first auto dealer sold a new car to a customer, the dealership service department became “Ol’ Reliable” as a source of...
5 Secrets of Social Media Marketing for Dealerships
The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook....
Interview: Ben Brigham, Father of Automotive Retail AI
Ben Brigham, founder of Conversica, brought the power of artificial intelligence (AI) into the world of automotive retail. He is a true industry...
5 Ways to Master Dealership Search Marketing
Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are...
5 Steps to Video Marketing Success
When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90%...
The 5 Keys of Marketing and Selling to Women
On June 24-26, Women in Automotive (WIA), founded in 2015 by six female leaders in the automotive industry, will hold its latest conference in...
5 Techniques to Fine-Tune Your Dealership CRM
Ask a handful of people in various roles at a typical dealership what customer relationship management (CRM) means to them, and you’ll get a variety...
What We Learned From Dealers at NADA 2018
Another National Automobile Dealers Association (NADA) convention has come and gone, and for attendees, it was a whirlwind of information, sensory...
5 Things Dealers Need to Understand About Big Data
With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot — and will hear much more often at the...
5 Steps to Digital Marketing Domination
Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much...
December Q&A: Inventory Management Is a Question of Balance
Dealership inventory management has long been an imprecise science that combines precedent, data, and dealers’ intuition. And that’s before all the...
October Q&A: Are You Leaving Potential Fixed Ops Profits on the Table?
Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders,...