Laurie Halter
Founder
Charisma! Communications
DMM Expert Laurie Halter
Laurie Halter is the Owner of Charisma! Communications, a boutique PR agency specializing in the automotive technology space.
After spending her first three years out of college at a data company operating in the automotive industry, Laurie left her role as the Marketing Program Director to start Charisma! Communications which she has been leading for the last twenty years.
Laurie makes connections and introductions for her clients with the goal of uniting different people across the industry to further their products, their careers, and themselves as thought leaders.
Laurie delivers on-brand PR strategies and marketing and social media campaigns to support them. Content creation, executed by a stable of writers, producers, and video producers and led by Laurie’s strategic intent, delivers the PR and marketing outputs that have allowed Laurie to become a household name in the industry.
Laurie is the host of the Carearing podcast, where she explores work/life balance issues experienced by females who are in leadership positions as well as the host of People in Automotive, a Dealer Marketing Magazine monthly video interview focused on highlighting the change-makers in our industry.”
Articles by Laurie
People in Automotive featuring Brett Hall
In this episode of People in Automotive, Laurie Halter, DMM Expert Panelist and host of this exciting and human centric series, meets with Brett Hall. Brett, Partner and Vice President of Sales and Marketing at EMG, opens up about...
People in Automotive: Allie Peters
In this month's edition of People in Automotive, Laurie Halter meets with Allie Peters, Fixed Ops Director at the Cavender Auto Group. Allie is open, ambitious, and people-centric. She started her career in the automotive industry after her...
People in Automotive: Introducing Arnold Gacita Sr
– Founder of Petra Automotive Products! I am so thrilled to debut my new feature in Dealer Marketing Magazine where I get the honor of introducing you to someone in our industry who deserves the spotlight! My first “person you should know” is...
Third Party Digital Retailers are Driving Leads in the 2022 Auto Industry Climate
In early 2020, no one could have imagined what the next two years would hold for the world- or the automobile industry. Through the shut downs of the early pandemic to vehicle shortages, a tightening economy and higher prices, to the...
Is it Time to Make the Entrepreneurial Leap?
The last year and a half has been one of the immense transitions and has left many of us asking if we’re in the right place and if what we’re doing is worthy of our time and energy. For those of you who may be asking yourself if there is more...
Four Ways to Create a Fire Hose of Branded Content
I've been working with tech companies in automotive public relations for more than two decades and in that time have watched communication styles change from the importance of your website to the importance of your blog, to now, the importance...
Four Steps to Banishing Burn Out
We're currently in a culture that celebrates working ourselves to exhaustion. According to a study by the Center for Creative Leadership, professionals and business leaders who carry smartphones tend to work more than 70 hours a week. And the...
Four Ways to Ramp up Leadership in 2021
Recently I had the opportunity to sit down with Laurie Foster, Founder of Foster Strategies Group, and a super connector in our industry. Laurie and I discussed the essential elements that make up leaders and how we can harness more of this...
Four Trends to Come from the Summer Shutdown and How They’ll Affect 2021
Some of the changes brought about by a worldwide pandemic were felt instantly – business and school closures, public mask wearing, social distancing of six feet or more – while others are slowly making themselves known as we ease our way out of...
How Prioritizing Innovation Is Your Dealerships Golden Opportunity
I love thinking of ways I can better serve my clients, build my business, and pursue my passion project, Carearing. But it's not always as easy as sitting down and making it happen. When you talk to people about innovation, it's either referred...