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Mark Nicholson

Why the Customer Experience Is at the Center of Auto Retail Disruption

June 14, 2018 by Mark Nicholson

customer experience

Automotive retail is one of the most competitive consumer markets, with customers buying more vehicles than ever before in recent years. For dealers to succeed over the long term, they need to reconsider how they do business, or risk becoming obsolete to forward-thinking competitors. A shift in automotive retail is disrupting the industry. Although automakers and dealers … [Read more...] about Why the Customer Experience Is at the Center of Auto Retail Disruption

Reputation Management: The Marketing Most Dealers Fail to Do

October 17, 2017 by Mark Nicholson

reputation management

Before car-shopping customers step foot on the lot or showroom, many have done their homework. Most car buyers know the make and model they want, while a few will be after a type of vehicle, such as a sedan or SUV, and rely on the expertise of the salesperson for recommendations. But either way, most customers will have investigated their local dealerships, and online … [Read more...] about Reputation Management: The Marketing Most Dealers Fail to Do

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