Lance Armstrong and all his sponsors wanted everyone to know he was a winner. Seven consecutive wins of the Tour de France bicycle race. Wow that’s some record. And the fact that he overcame cancer and attained those victories made a compelling story for everyone to believe in. … [Read more...] about Is Your Dealership the Lance Armstrong of the Auto Industry?
An Apple commercial just debuted showing the many ways that iPhone users were utilizing the cameras. In the commercial there is only one line of dialog, “Every day, more photos are taken with the iPhone than any other camera.” … [Read more...] about Are You an Instamatic in an iPhone World?
At no other time in history have auto dealers had more options, channels, and media to promote their business to the public. And while these choices are great they can also be confusing, frustrating, and at times expensive. Technology has brought us the internet, mobile smart phones, portable tablet PCs and ultra-fast wi-fi networks. Most of us couldn’t live without these … [Read more...] about Your Best New Marketing Tool—The Truth
You’ve noticed a suspicious looking growth on your face. You visit a dermatologist and find out it is melanoma, a type of cancer. Your doctor wants to cut off the growth, pursue follow up treatments and work to rid your body of the cancer. Sounds like a logical course, but you aren’t sure, so you seek a second opinion. The next doctor says, well it may be cancer, but it’s not … [Read more...] about Do You Treat the Symptom or Cure the Disease?