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Matt Muilenburg

How Call Analytics Help Dealers Transform the Customer Experience

August 20, 2018 by Matt Muilenburg

The options for car shopping digitally have expanded significantly over the past decade. When a potential customer wants to get in touch, they can email the dealership, connect on their website, check out its Facebook page, tweet, or even engage with a chatbot. Consumers are eager to adopt new technologies, consume digital content, and make more transactions online. As … [Read more...] about How Call Analytics Help Dealers Transform the Customer Experience

How Artificial Intelligence Is Helping Flip the Script in Automotive

January 24, 2018 by Matt Muilenburg

For most consumers, buying a car is a long, complex process that involves a significant amount of research into different brands, models, and features, leading to a purchase driven by both emotion and logic. Given the time and financial investment that goes into this, consumers want auto dealerships to deliver a highly personalized and pleasant customer … [Read more...] about How Artificial Intelligence Is Helping Flip the Script in Automotive

The Consumer Experience: Get It Right With Human Interaction

March 2, 2017 by Matt Muilenburg

consumer experience

It’s a consumer experience so many people know, yet so few love: buying a new car. Although the outcome is something to look forward to, the journey can be overwhelming. The choice of makes and models is daunting, plus the buyer needs to decide to buy new or search for the right used car, then consider the different purchasing options. Fortunately, digital advances have … [Read more...] about The Consumer Experience: Get It Right With Human Interaction

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