So, you want people to buy your cars. Let's say I'm your customer. As a car dealer, you know why you want me to buy from your dealership... So you can stay in business, hit your factory monthly goal, or finish number one in your zone, district, or country. That part is easy.But can you tell me why I should choose your dealership?What exactly do you have that others don't? … [Read more...] about Why Should I Buy From Your Dealership? 4 Popular Products To Consider Offering
Let me guess — you’re on the upswing. How do I know this? Car Dealerships Everywhere Are Crushing It Right Now. It all comes down to two incredible things that happened this year. Pent up demand and inventory shortages. After suffering through financial losses caused by the lockdowns, car dealers are now seeing record-breaking sales and record-making profit. It doesn’t matter … [Read more...] about The Real False-Positive of Selling Cars During a Pandemic
Before we start exploring the reasons why every car dealer must conduct an on-site compliance audit in his car dealership, let us form an overview of its fundamental concept and notches of significance. There are federal guidelines that govern each department of a car dealership; for example, there is a Used Car Rule for the sales department and CAN-SPAM Act for the BDC … [Read more...] about Why Conduct an On-site Compliance Audit in Your Car Dealership?
No matter the size of your car dealership, it is in your best interest as a dealership owner to put tools in place that protect the reputation of your organization. With each new car dealership employing an estimated 70 people on average in 2019, the best place to start is within your company. Implementing a comprehensive compliance program that consists of regular audits, … [Read more...] about Importance of Whistleblower Hotline as Part of Dealership Comprehensive Compliance Program
As the saying goes, “you are the company you keep,” so it’s imperative to hire great people and retain them to create a solid company culture and manage your dealership’s positive reputation. Investing in professional development and training remains essential, especially as the car-shopping landscape changes and compliance issues continue to plague dealers. In addition, … [Read more...] about Professional Development Is More Important Than Ever for Dealership Staff