Car dealerships today are struggling to adapt to technological innovation and the disruption it generates. New technologies are always being invented, and the rate they revolutionize the marketing landscape is only going to accelerate during 2017. We’re seeing a huge shift in the dynamic between car shoppers and dealerships because of innovations like mobile technology … [Read more...] about 3 Steps to Prepare for Disruptive Technological Innovation
5 Steps to Rev Up Your Video Marketing Program
When it comes to video marketing, do you feel like you’re stuck in first gear? Are you telling yourself that video production takes too much time or costs too much money? The truth is, you no longer need a huge budget to make great video content. Keep reading to find out how video marketing can help your dealership pull ahead of the competition in 2017. Keep ahead of … [Read more...] about 5 Steps to Rev Up Your Video Marketing Program