Melanie Borden
How Marketing and Accounting Play Powerfully as a Team
Within my own career journey, I worked at a high-line auto group based out of the New York Market. Originally when I took the role, the group had an...
Automotive Marketing Evolution: Interview with Bob Ruth Ford
Over the last decade we have seen so many changes in automotive marketing. The evolution of social media has changed the marketing landscape. With...
Social Media Strategy: Top Performing Storytelling Posts
"Storytelling" is all the rage on social media right now amongst professional marketers. The truth is, this is nothing new. Before "storytelling"...
Talent Wanted: A Basic Review & Primer for Marketing Roles in a Dealership
I started my journey with the auto industry in early 2009 in a position of business development for an automotive tech company. At that time, I knew...
3 Easy Tips to Rev Up Your Personal LinkedIn Strategy
If we have been connected for some time on LinkedIn, you will have observed a big change in my posting activities. I've been a LinkedIn member since...
The Automotive Insider’s Guide to Having a Seamless Reputation Management Strategy
It’s an early fall Tuesday morning. The air is crisp (at least here in the northeast), and your coffee is hot as you pull into the dealership. You...