With the world swimming in big data and dealerships looking for any marketing advantage they can get, what data actually works? Having provided data on hundreds of thousands of leads to numerous dealerships over the last year, here are a few takeaways that we have found. No one data segment is the panacea Sales can come from numerous data segments. For example, … [Read more...] about What Information From Big Data Actually Helps Dealerships Sell Cars?
Dealer Marketing Magazine