In the automotive world, it is easy to lose track of what competing dealerships are doing in the paid search space. The focus is on driving new business, selling cars, and getting new service customers. When business is not growing at the percentage you would like, it is important to keep an eye on what other dealers are doing online. Specifically who is appearing in your top … [Read more...] about What Are Other Dealerships Doing in the Paid Search Space?
In the competitive world of automotive marketing, there are a few quick tips that could give you an advantage over your online competition. With a greater emphasis on digital marketing in the automotive space, the more efficient you buy, the more cars you will be able to sell with the same budget. Over the years Google’s paid search ad auction has changed a great deal. This … [Read more...] about What Your Dealership Needs to Know to Drive More Traffic Without Driving Up Your PPC Budget
If you have more than one dealership and they are in multiple locations, there are a few very important strategies that can help to improve your overall performance. While it’s true that each dealership will more than likely have different goals, budgets, and target markets, there are some things that will be consistent in all cases. 1. Use The Same Agency For Each … [Read more...] about More than one rooftop? Here are 3 Multi-Location Strategies to Improve the Performance of Your PPC Campaigns