• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
Dealer Marketing Magazine

Dealer Marketing Magazine

Expert Automotive Knowledge At Your Fingertips

  • Expert Panel
  • Marketing
    • Advertising
    • Content Marketing
    • Direct Marketing
    • eCommerce
    • Internet Marketing
    • Lead Generation
    • Paid Search
    • SEO
    • Social Media
    • Websites
  • Customer Experience
    • AI
    • CRM
    • Customer Service
    • Loyalty and Retention
  • Dealership Business
    • Business Development
    • Dealership Security
    • Digital Retailing
    • Finance & Insurance
    • Fixed Ops
    • Inventory Management
    • Pre-Owned
    • Recruitment & Training
    • Sales Training
    • Technology Solutions
  • Podcasts
  • About Us

Michael Bowen

The Art & Science of Choosing an Ad Agency

December 9, 2014 by Michael Bowen

Every dealership from the smallest corner used-car lot to largest multi-location dealerships needs marketing to bring customers to their sales floors. Other than their need for marketing, however, their plans will look very different. Advertising a 5 location dealership group in Chicago will be very different from a single location store in Des Moines, but even two similar … [Read more...] about The Art & Science of Choosing an Ad Agency

Monday Motivation—Drag Racing

November 10, 2014 by Michael Bowen

It's Monday...I spent yesterday watching football and eating hot wings. I like hot wings and football! Today, however, is Monday and we've all gotten out of bed and gone to work. So to help you make your morning a little more interesting and remind you what's awesome about cars here is some Monday morning drag racing! First up, the Bugatti Veyron vs Lamborghini Aventador vs … [Read more...] about Monday Motivation—Drag Racing

Future Friday—3d Printed Cars

November 7, 2014 by Michael Bowen

Cars are pretty advanced these days. From cars that park themselves and dynamic cruise control to GPS and 4G networks in many ways the future of motoring is already here. Manufacturing those cars, however, is still done in large factories where each vehicle gets a few variations and a different color of paint. But other than a few cosmetic changes and different drive trains all … [Read more...] about Future Friday—3d Printed Cars

Data Protection and the Auto Industry

November 6, 2014 by Michael Bowen

What do Target, Home Depot, Chase, and Kmart have in common? They have all fallen short on data protection, exposed their customers' data to criminals and suffered the loss of customer confidence and business that comes with it. Dealerships are exposed to many of the same issues of data security as the big guys, but without the security budget to protect their data. Preventing … [Read more...] about Data Protection and the Auto Industry

Online Video Is the Future of Marketing

November 4, 2014 by Michael Bowen

When it comes to online marketing a lot of the focus is on mobile, search, and social media marketing, but the real giant of online marketing is video. Video touches every part of your marketing campaigns. Whether it's mobile video, video on social media, video in search, video in your online classifieds, or even video on your website—the key is video. You simply can't … [Read more...] about Online Video Is the Future of Marketing

Next Page »

Primary Sidebar

Stay Informed

  • Facebook
  • LinkedIn
  • Twitter

Explore a topic

E-mail Newsletter

Join Our Vendor Community

Register Here

Share This

LINKEDIN

Recently Published

  • NEW PODCAST EPISODE: Don’t Stop (Thinking about Tomorrow)
  • Creating the Ultimate Dealership Customer Experience
  • NEW PODCAST EPISODE: Better Safe Than Sorry
  • Harmful Dealership Advertising: The Lollipop 1 Model
  • NEW PODCAST EPISODE: Experimarketing – Positive Reviews, Positive Results

Podcast: Inside Auto with Ilana Shabtay

Podcast: Carearing with Laurie Halter

TWITTER FEED

Tweets by Dealer_Mark_Mag

Footer

Quick Links

About Us
Weekly Newsletter Sign Up
Expert Panel
Industry Events
Join Our Vendor Community
Advertising

Follow us

  • Facebook
  • LinkedIn
  • Twitter

Site Search

Copyright © 2021 · Dealer Marketing Magazine