Every dealership from the smallest corner used-car lot to largest multi-location dealerships needs marketing to bring customers to their sales floors. Other than their need for marketing, however, their plans will look very different. Advertising a 5 location dealership group in Chicago will be very different from a single location store in Des Moines, but even two similar … [Read more...] about The Art & Science of Choosing an Ad Agency
Monday Motivation—Drag Racing
It's Monday...I spent yesterday watching football and eating hot wings. I like hot wings and football! Today, however, is Monday and we've all gotten out of bed and gone to work. So to help you make your morning a little more interesting and remind you what's awesome about cars here is some Monday morning drag racing! First up, the Bugatti Veyron vs Lamborghini Aventador vs … [Read more...] about Monday Motivation—Drag Racing
Future Friday—3d Printed Cars
Cars are pretty advanced these days. From cars that park themselves and dynamic cruise control to GPS and 4G networks in many ways the future of motoring is already here. Manufacturing those cars, however, is still done in large factories where each vehicle gets a few variations and a different color of paint. But other than a few cosmetic changes and different drive trains all … [Read more...] about Future Friday—3d Printed Cars
Data Protection and the Auto Industry
What do Target, Home Depot, Chase, and Kmart have in common? They have all fallen short on data protection, exposed their customers' data to criminals and suffered the loss of customer confidence and business that comes with it. Dealerships are exposed to many of the same issues of data security as the big guys, but without the security budget to protect their data. Preventing … [Read more...] about Data Protection and the Auto Industry
Online Video Is the Future of Marketing
When it comes to online marketing a lot of the focus is on mobile, search, and social media marketing, but the real giant of online marketing is video. Video touches every part of your marketing campaigns. Whether it's mobile video, video on social media, video in search, video in your online classifieds, or even video on your website—the key is video. You simply can't … [Read more...] about Online Video Is the Future of Marketing