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Mike Martinez

7 Ways to Go Mobile With Your Service Department

March 30, 2016 by Mike Martinez

At this year’s NADA Convention, you’re likely to notice that digital and mobile have become more than just common themes; they’re the dominant forces in industry technology. Digital solutions, mobile tools, and data-driven digital strategies will all be center stage. At this point, it should be clear that if you want to engage your motorists and keep them coming back to your … [Read more...] about 7 Ways to Go Mobile With Your Service Department

7 Steps to Get Millennials Into Your Dealership

March 14, 2016 by Mike Martinez

Millennials are arguably the most valuable consumers you could ever hope to do business with. They’re part of the largest generation in the United States, and by 2017 they’ll be spending $200 billion dollars annually, Forbes predicts. If you want to claim some of that cash, it’s critical that both your marketing efforts and your in-person service appeal to millennial … [Read more...] about 7 Steps to Get Millennials Into Your Dealership

Targeted Display Advertising: Marketing Messages That Work

February 3, 2016 by Mike Martinez

Your customers are exposed to digital advertisements on a daily basis. But customers often ignore messages, unaware they’ve even seen one. After all, digital advertisements have become the standard for reaching consumers. According to eMarketer, digital ad spending in the U.S. will total $58.61 billion by the end of 2015. And the trend continues—Comscore predicts digital … [Read more...] about Targeted Display Advertising: Marketing Messages That Work

Mid-Interval Communications Meet Service Customers Halfway

December 16, 2015 by Mike Martinez

Despite the fact that regular service increases the life of their vehicles, customers often put service visits off for as long as they can. In fact, as vehicle quality continues to improve, DMEa consumer surveys show that more motorists than ever are ignoring OEM-recommended service intervals—because 32% of survey responders say “it does not seem necessary.” That’s … [Read more...] about Mid-Interval Communications Meet Service Customers Halfway

GRO Your Service Retention and Revenue

November 19, 2015 by Mike Martinez

Are you wasting tons of marketing spend targeting the wrong customers at the wrong times? If your service retention increases while your service revenue weakens, you just might be. Retention rates have long been the standard for assessing success in service departments. But the information dealers get from traditional metrics is misleading and incomplete, which paints an … [Read more...] about GRO Your Service Retention and Revenue

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