The auto market is slowing down. Unless you’ve been hiding under a rock, you know this. And hey, I get it if you’ve been hiding under that rock. This news isn’t what any of us like to hear. But, unfortunately, hiding won’t make the slowdown go away. Dealerships around the country will have to shift how they do business, and our industry needs to start being more … [Read more...] about How Proactive Tracking Keeps Sales Strong During Downturns
Get the Most Out of Your Customer Data With the Personal Touch
The auto industry is blessed with an abundance of data that lets us do our jobs better. But there are too many situations where that data is not used effectively—and often, customers, leads, and sales are left behind or missed. It’s a great idea for dealers to invest in their websites to connect with their customers. Dealers are simply wasting money and damaging their … [Read more...] about Get the Most Out of Your Customer Data With the Personal Touch
How Data Mining Creates Resale Opportunities With Existing Customers
Tougher times could be on the horizon for the automotive industry. When margins compress and sales volume slows, many dealers wonder how to acquire enough new customers to stay profitable. But those dealers already have a gold mine of sales opportunities at their fingertips: their existing customers. Selling to existing customers is six to seven times less expensive than … [Read more...] about How Data Mining Creates Resale Opportunities With Existing Customers