If you’re unfamiliar with Twitter, now’s the time for an introduction. The social networking and microblogging service has become a platform for people of all ages—and across widespread demographics and locations—to share updates regarding themselves, their businesses, and their hobbies. As of second-quarter 2015, Twitter averaged 304 million monthly active users. From … [Read more...] about Use Twitter to Tap Into the Car-Buying Process in Real Time
Although many dealerships are already participating in social media, few have a legitimate strategy in place, and even fewer can state whether or not their strategy is successful or needs improvement. Social media success looks different for every dealership, but there are several key activities every dealership can engage in to create and evaluate its strategy. To find … [Read more...] about Does Your Social Media Strategy Measure Up?