Digital disruption is a hot topic—it’s happening everywhere. But it’s not bitcoin, blockchain, or artificial intelligence that I want to discuss. Instead, let's discuss the impact of search engines on the car buyer’s journey, and particularly the changing face of Google’s search engine results pages (SERPs). The number of different search results have been increasing in … [Read more...] about What Is a Featured Snippet, and How Can It Increase Your Web Traffic by 30%?
Millions of users make local searches each and every day—and they’re looking for businesses just like your dealership. One quick search and they could turn into a repeat customer. But what if instead of finding your business when making that search, potential customers find a competing dealership instead? That’s why search engine optimization (SEO) is so important to the … [Read more...] about How Local SEO Drives More Customers to Your Dealership