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Rachel Pierson

How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond

October 15, 2018 by Rachel Pierson

millennials

The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to quickly adapt to keep up with the evolving landscape. While we’re seeing the continued dominance of SUVs across customer engagement, site visits, and leads in North America, engaging customers at key moments in their purchase … [Read more...] about How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond

Fuel Your Digital Marketing With Seasonal Data About Consumers

January 2, 2018 by Rachel Pierson

Seasonality remains an important factor for automotive marketers, with car sales hitting their peak during spring and fall while declining in the winter. Year over year, auto marketers lean in to peaks and valleys in consumer periods, and pivot marketing strategies to influence sales. The path to purchase, however, is complex, with the average buying journey lasting 48 days, … [Read more...] about Fuel Your Digital Marketing With Seasonal Data About Consumers

Mobile Analytics and the Digitally Savvy Auto Consumer

September 5, 2017 by Rachel Pierson

It’s no revelation that auto marketers have turned their sights squarely to digital. The savvy auto marketer has incorporated nontraditional channels to target and more actively engage the increasingly comfy cross-channel consumer. The evolved consumer relies on digital platforms for everything from research to media consumption to supporting various steps toward … [Read more...] about Mobile Analytics and the Digitally Savvy Auto Consumer

How to Master Automotive Digital Marketing to Women

July 31, 2017 by Rachel Pierson

marketing to women

The number of women in market to buy a car has been on a consistent and steady rise. Women are very often the top influencer or key decision-maker in a household, so understanding their priority set is the key point of entry for automotive marketers. In fact, according to CDK Global and Kelley Blue Book research, women influence or directly make 85% of all automotive … [Read more...] about How to Master Automotive Digital Marketing to Women

3 Lessons the Automotive Industry Can Teach All Marketers

May 26, 2016 by Rachel Pierson

The automotive industry is innovative by its very nature, and in an age of increasingly digital consumer engagement, marketers can learn a lot from the trends and strategies of an industry that, according to Yahoo Finance, is worth nearly 1 trillion dollars. From driving digital engagement across multiple platforms to connecting the dots of the customer journey for a … [Read more...] about 3 Lessons the Automotive Industry Can Teach All Marketers

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