Rachel Pierson

The millennial car buyer is often seen as an elusive prospect—in a generation that seems increasingly focused on sustainability versus excess, where do vehicles fit? And once you find the fit, how do you make sure your millennial marketing strategy isn’t missing the mark? The idea that millennials are ditching cars in favor of more environmentally friendly options like … [Read more...] about 3 Essentials for Revving Up Your Millennial Marketing Strategy