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Scot Eisenfelder

Why Marketing Based on Customer Data Delivers the Best Results

September 24, 2018 by Scot Eisenfelder

Although creative is still an important component of marketing campaigns, it’s hard to dispute that marketing based on customer data delivers the best results. For example, in the average dealership the top 20% of customers deliver 79% of gross profits. Meanwhile, the bottom 20% of your customers result in a net loss for most dealers. Your marketing messages and frequency … [Read more...] about Why Marketing Based on Customer Data Delivers the Best Results

How to Use Social Media Channels to Generate More Leads

April 5, 2018 by Scot Eisenfelder

social media channels

For many years, dealers have been told that social media channels can’t be used like other marketing channels. We’ve heard that social media is best for “soft marketing” objectives, such as raising brand awareness and increasing likeability, and that social shouldn’t be used for selling. Times have changed. Thanks to big data, predictive analytics, and automated marketing, … [Read more...] about How to Use Social Media Channels to Generate More Leads

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