Articles by

Stan Sher

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The Automotive Retail Shift

The automotive industry on the retail side has been seeing some nice profitable shifts in recent months. Here we are in the hottest-selling part of...

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In Honor Of Our Godfather of Automotive Marketing: Ralph Paglia

On December 21, news had spread that the man behind most of what we do in this industry today had passed away, well respected industry legend, Ralph...

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A Time-Lapse of Automotive Retailing & the BDC as We Know It

Remember the days when internet leads were coming in by fax just like the daily lunch specials from the local pizzeria still do? Those were the days...

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Attention Car Dealers...How Is Your Internal Online Reputation?

It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses...

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Millennial Selling Strategy—from a Millennial

Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more...

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