The automotive industry is experiencing massive growth as dealerships are increasing sales. New technology is being designed to help car dealers manage their business better. It seems that car dealers are opening up even more to new ideas and are starting to make positive changes. The problem of turnover in our business still exists, however, and continues to grow. In the … [Read more...] about Stop Recycling Your Salespeople
The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out with their checkbooks looking for ways to increase their business in 2015. There were countless vendors that offered websites, digital marketing (reputation management, SEO/SEM, social media, etc.), CRM, equity … [Read more...] about Shiny Objects and Technology
I would like to start out by asking automobile dealers when was the last time that they evaluated the email process and email templates in their CRM systems. Seriously, when was the last time that you actually looked at what is being sent out and when it is being sent out? As part of an ongoing process of analyzing the automotive industry in an effort to constantly improve I … [Read more...] about The Email Follow Up Epidemic
It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses in general have taken a proactive approach to manage their online reputation. In fact, there is always a new small business popping up offering SEO, social media, and reputation management services. These services have played a … [Read more...] about Attention Car Dealers…How Is Your Internal Online Reputation?
Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more attention to their smartphone then they are to you. In fact the prospect is avoiding some of the qualifying questions and is making an attempt to take away your control of the sales process. Sound familiar? … [Read more...] about Millennial Selling Strategy—from a Millennial