Steven Couture

Real-time marketing solutions are finally gaining traction in the automotive space — and that’s great news for your dealership. Real-time marketing...

For my automotive sales article this month, I thought that taking a little quiz might make for a nice 10-minute or so break from the routine. As...

If a doctor prescribed medications after glancing at a patient’s chart, she’d get sued for malpractice. It’s understood that the chart doesn’t have...

In a recent study, Time, Inc. and Nuance Digital Marketing discovered that women are increasingly attached to their mobile devices. In fact, the...

It’s official. People love their cars and want to protect them. Not only has demand for new and used vehicles remained strong, a recent research...

There is a huge disconnect between today’s car salesperson and today’s car buyer, and I have just experienced it. I’m looking for a specific car –a...

Millennials, consumers under 35 years old, are changing the landscape of the automotive industry, but new DMEautomotive research reveals that these...

New Behavioral Analytics Technology Finally Make Relevant Website Communications Possible In the last couple of years, chat for dealership websites...

Do you focus all of your attention on the sales department and forget about the department that has the most transactions every day? Your service...

In any business, it is very important to have the proper channels of communication. There are many ways to get feedback from customers. Some...

There is an age-old truth in business that it is easier to keep a client than to find a new one. I’ve often heard business owners and managers ask,...

The terms “team building” and “ice breaker” are enough to strike fear into the hearts of employees everywhere. These activities are usually awkward...