There used to be a time, not so very long ago, when the ad plan for the typical dealership involved taking a phone call and answering the all important question…What do we want to put in the paper this week? The days when you could get away with just being in the paper, the 6 o’clock news and maybe a couple of radio stations for Saturday remotes are long gone. The media … [Read more...] about Your Marketing Needs Every Tool in the Shed to Get Job Done
You could spend all the money in the world on radio and TV spots screaming "Big Sale," send out 100,000 direct mail pieces to every warm body in the county, and shout from the roof tops ’til you’re blue in the face trying to infect people with a little dose of car fever, make them emotional enough to ignore their logical excuses and make them excited enough to take … [Read more...] about If Your Store Doesn’t Look Like You’re Having a Big Sale—You’re Not Having A Big Sale
Despite what you hear from almost every automotive marketing guru, trainer, speaker, and ninja, car dealers still spend almost three out of four marketing dollars on old school, traditional media like radio, TV, newspaper, and direct mail. Every day there are dozens of new articles and blog posts and presentations on effective automotive digital marketing, and hardly anyone is … [Read more...] about Why Are Car Dealers Still Spending 75% of Their Advertising Budget on Traditional Media?