As an industry, we’re finally getting it. We’re realizing that when it comes to selling cars, there’s no such thing as too much information. Traditionally, dealers trained salespeople to withhold information from car shoppers because they believed that if they gave that information out, the shopper would go somewhere else. They believed that if they could just get that … [Read more...] about There’s No Such Thing as Giving Too Much Information to Prospective Buyers
6 Video SEO Tips to Boost Your Search Rankings
If you’re serious about wanting your dealership website to rank well in search engine results, then it’s time to get serious about video marketing. Having videos on your website is a proven method for increasing search rankings, click-through rates (CTRs), conversion rates, and lowering bounce rates in your site’s analytics. For dealers, the simplest way to start with … [Read more...] about 6 Video SEO Tips to Boost Your Search Rankings
4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site
In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy, you’ll be missing out on a lot of potential traffic, and your website’s search engine rankings may suffer. An effective video marketing strategy requires a comprehensive, four-step approach: Produce videos Distribute … [Read more...] about 4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site