Would you ever give a little child a lollipop and then take it back? Outrageous, right? This causes upset, hurt feelings, destroys trust, and creates anger. You create this same dynamic with customers when you advertise deceptively, whether it is intentional or not. In these cases, consumer protection laws often triple damages and will require you to pay for … [Read more...] about Harmful Dealership Advertising: The Lollipop 1 Model
Don’t You Agree? Fundamental Questions Answered Regarding Dealership Compliance
"I don't have to agree, but I do have to comply," said an old employee and friend of mine named "Hank." He said it with a wry smile whenever he didn't agree with something I asked him to do. Then, he would do it because I asked him. And he would chuckle to himself. So who really wants to comply? No one, including your dog, when you tell him/her to "sit" or "stay." … [Read more...] about Don’t You Agree? Fundamental Questions Answered Regarding Dealership Compliance