Most dealership marketing and sales efforts are geared toward getting the potential customer onto the lot, through the front door, and in front of a salesperson. The salesperson makes a compelling case for buying the vehicle, the customer signs the papers, and drives off in their new purchase. Then what? For future growth, it’s critical to make that first sale—but that’s … [Read more...] about How to Turn One-Time Buyers Into Customers for Life
Research by Crowdtap reveals that 87% of auto buyers research potential car purchases on social media prior to making a decision. This means virtually every auto dealer should actively look for better ways to leverage social media to reach customers. Facebook is the most popular social media network among car buyers—84% of them use it, per Dealer.com and GfK Automotive … [Read more...] about Go Where the Buyers Are: Why Dealers Need Facebook Ads
Amazon made headlines last year with the launch of Amazon Vehicles, its new research site for auto buyers. Consumers can explore and compare makes, models, features, and even MSRP data. Franchise regulations mean Amazon can’t actually sell new cars yet, though it’s possible the company will get into the used vehicle market down the road. Some in the media speculated … [Read more...] about Why Amazon Vehicles Doesn’t Have to Mean the Demise of Auto Sales Professionals
The third wave of the internet is about to peak, and it will have a transformative effect on automotive marketing. But first, some history about the internet’s three waves. First wave: Infancy The first wave crested in the early 1990s—it wasn’t the birth of the internet, but it’s when people outside academia and science began using it. Use was primarily via desktop … [Read more...] about Are You Ready to Ride the Third Wave of the Internet?