2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns no longer hold true. With regard to internet lead process and management, there are almost as many “insights” and opinions as to how things should change as there are people offering said insights and recommendations. Before you … [Read more...] about Is RELEVANCE a part of your dealership’s internet lead management (ILM) process?
In the not too distant past, I used to pat myself on the back if I took a turnover on a phone call at a dealership from a Business Development Representative (BDR) and closed the appointment after a fifteen-minute conversation. Now, I realize that I could have set THREE appointments in that same fifteen minutes. It is said that there are 3 main reasons why an … [Read more...] about The Power of a Live Turnover in the BDC
The Business Development Center, or BDC, is the heart of the dealership. Every other BDC website or article you read these days contains that statement. What does that mean? Basically, when it’s running properly like the heart pumps blood to all the organs of the body, a BDC pumps business and strength to every department of the dealership. The BDC has many moving parts, … [Read more...] about Coaching and Consistency in your BDC