Service & PartsBest Practices

Service & Parts
Upcoming Recession? Embrace This Overlooked Profit Center!

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There has been growing speculation about the possibility of another recession, and experts seem to agree that they aren’t entirely sure if a recession is imminent. Historically, major economic downturns have led to challenging times for many businesses, including dealers. However, dealers can learn how to prepare for a potential recession by embracing an overlooked profit center: the parts department. The automotive industry was among the hardest hit during the recent Great Recession (2007-2009). More recently, the COVID-19 pandemic and supply chain disruptions have presented additional economic hurdles. Despite the financial challenges posed by the pandemic, numerous dealerships have found creative ways to boost revenue and grow their operations. A particularly effective strategy has been establishing a robust online presence for the parts department, which has not only helped overcome pandemic-related difficulties but also catered to rising consumer demands. According to NADA, in 2020, dealerships across the country saw a $6 billion decrease in parts sales. Data from RevolutionParts shows that dealers selling online saw an average increase of 27% in online parts and accessories sales during that year, highlighting how dealers can leverage online sales to offset tough economic times. So, why did RevolutionParts dealers enjoy an average increase in online sales amidst an economic downturn when many other dealers faced financial challenges? Because they were selling parts online during a time when few people were leaving the house, and most of all, because they were able to sell parts outside of their local market. Additionally, if we look at historical data, recessions often trigger an increase in parts sales. During the Great Recession, auto parts retailers like AutoZone, Advanced Auto Parts, and O’Reilly’s Auto Parts showed how resilient the parts industry is. While the stock market drastically fell by over 50%, stocks for companies like AutoZone and Advanced Auto remained steady. On the other hand, O’Reilly’s Auto Parts only dipped 10% in the beginning before seeing the start of immense growth in 2009 (see images below) and saw a massive increase in sales during this time, taking their annual sales from $2.5M in 2007 to $5.7M by the end of 2011. Why Recessions Give Auto Parts Retailers a Boost When a recession hits, the need for auto parts increases, especially for used cars, as the average age of vehicles in operation increases. This is because when people fall into hard financial times, they stop making big purchases, like new vehicles. While this presents bad news for dealers trying to sell new cars and seek a supply of trade-in vehicles, it can mean an opportunity for more parts sales. In an effort to save money, consumers are likely to hold onto their used cars longer. Older cars need more maintenance and repairs to stay on the road than newer cars, resulting in a higher demand for replacement parts. So what is different today compared to 2007? Today, consumers are more likely to shop online than during the Great Recession, a habit reinforced by the 2020 pandemic. Today, 74% of parts shoppers begin their research online, according to Hedges and Company. If another recession occurs, more people will be in need of auto parts, and the first place they start their search is online. Dealers have a unique opportunity to capture these parts buyers and drive more revenue to the dealership. Here are some key benefits to embracing your most overlooked profit center and developing a strong parts eCommerce strategy: Diversifies Revenue By expanding business operations to include online parts and accessories sales, a dealership can diversify its revenue streams and reduce its reliance on traditional in-person sales, which can be negatively impacted during a recession. The COVID-19 pandemic highlighted the importance of diversifying revenue streams. During economic uncertainty, relying solely on traditional in-person sales can be risky, as demand may decline or supply chain disruptions may make it difficult to acquire and maintain steady inventory. Online parts sales can help dealerships reach customers outside their local market. This can be particularly beneficial for dealerships in areas with a small population or limited demand for new vehicles. Increases Parts Accessibility Selling parts online makes it easier for customers to purchase the parts they need, regardless of location or time of day. This can increase sales and customer satisfaction, as customers now expect convenience and accessibility when purchasing goods and services online. By offering parts online, dealerships can meet this demand and provide quality customer experience. Maintains Low Overhead Costs By offering parts online, dealerships can increase profitability without having to add more labor or fixed inventory costs. Selling parts online allows you to sell more parts with fewer staff members than the traditional in-person sales model, as orders can be processed automatically through an online platform. You also can avoid investing in a larger inventory by simply selling what you have on hand and only ordering from the manufacturer the products that have already been ordered. This can help maintain low labor costs and increase the dealership's efficiency during economic uncertainty. This can also help a dealership maintain its sales growth even when understaffed or with limited capital available to invest in additional inventory, which is needed to support traditional parts wholesale channels. Gives You a Competitive Advantage Dealerships that offer parts for sale online can gain a competitive advantage as customers increasingly expect this level of convenience and accessibility. In today's highly competitive retail market, dealerships must stand out from their competitors in order to successfully grow their sales. Offering parts online can be an effective way to gain a competitive advantage and attract customers by providing a level of convenience and accessibility that is highly valued. Ideally, dealers should offer customers the features they expect from a best-in-class eCommerce experience, including multiple payment methods such as credit card and installment options, plus delivery options, including same-day, next-day, and ground service. Provides Better Customer Insights Online sales platforms can provide dealerships with valuable customer data, including purchase history and buying preferences. By analyzing this data, dealerships can better understand their customers and tailor their sales and marketing strategies to meet their customers’ needs. They can even reach out to parts buyers to engage them with marketing campaigns for their service lane offerings. This can help dealerships improve long-term customer satisfaction and loyalty, which can be crucial during challenging economic times. During a time when vehicle owners are keeping their cars for longer and trying to save money, selling parts online and embracing your most overlooked profit center could be the key to recession-proofing your dealership. Overall, the benefits of selling parts online cannot be overstated for dealerships looking to thrive in the face of economic uncertainty. By offering an additional revenue stream, increasing customer accessibility and convenience, maintaining low overhead costs, and gaining a competitive advantage, dealerships can expect to maintain profitability during hard times.
Establishing Connections Through the Parts Department

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Creating connections with customers is vital for any business to thrive, whether you are trying to acquire new customers or sell to existing ones. By selling parts online, the dealership can connect to a wider customer base that expands across the country. This can provide additional revenue and help it build loyalty for the dealership and the OEM brand. The sales department often comes to mind first when we think of establishing connections with customers and building relationships. If a dealership wants to drive new opportunities, it will need to seek new ways to make connections with a broader customer base.  The parts department is often one of the most underutilized departments in the dealership when it comes to making connections with new customers. The dealership can expand its reach to customers nationwide through the parts department, breaking through localization barriers. It can do this most effectively by becoming the center for online sales.  The online parts market is thriving. In fact, it’s expected to reach  22 billion dollars by the end of 2023 , according to Hedges & Company. Despite the high demand for online OEM auto parts, most dealerships do not have an online parts business. As a result, many of these dealerships have difficulty establishing a strong network of customers. Connect Nationally by Selling Parts Online Adding online selling channels helps your parts department connect to more customers outside of your local market. Creating an online parts business also opens up new revenue opportunities and helps future-proof your department against local and national economic challenges. Dealerships may also find it valuable to sell through today’s biggest online marketplaces, like Amazon and eBay. Dealers that relied solely on brick-and-mortar sales took a major hit during the start of the COVID-19 pandemic in 2020. According to NADA,  parts departments across the United States lost 6 billion dollars in 2020 . The business that came through their typical in-person buyers had plummeted.  However, dealers who sold parts online with RevolutionParts saw a  27% increase in online parts sales . When most parts departments were experiencing layoffs, dealers partnered with RevolutionParts were hiring more staff to support their additional sales growth. The flexibility of selling online allowed them to grow their customer base at a low cost. These dealers were able to increase their business because they were able to make convenient connections with a wide scale of customers. They were also able to provide a safe shopping experience for their customers, helping them establish a trusting customer base that would continue to grow long after COVID restrictions were lifted. Build Strong Local Connections for the Entire Dealership Aside from establishing a parts web store or uploading inventory to online marketplaces, dealers should sell parts through their dealership website. This is valuable for local retail and wholesale customers.  Local consumers can go online to evaluate prices, see availability, and order OEM parts without needing to call or visit the parts department. Offering convenient pickup or delivery options can help further secure business from your local customers.  This can be especially effective for growing your wholesale customer base. Make it easy for them to view your online inventory and more, help them get quotes on prices instantly, and check for part availability without having to pick up the phone. By providing a convenient shopping experience, you help both your department and your customers save time.   Giving local customers a positive online experience can build loyalty for the entire dealership. Those that purchase parts online will be more likely to return to the dealership for parts installations and other services. Getting that customer to the dealership increases the likelihood that they will return to purchase their next vehicle, leading to more revenue and a higher absorption rate for the dealership.  Don’t Overcomplicate Online Connections It’s expected that over  274 million Americans  will make online purchases in 2023. If your dealership is not selling parts online yet, you should make it part of your overall strategy to grow revenue, build brand loyalty, and expand your business. It’s time for dealerships to invest in parts eCommerce to drive connections for their local and national parts buyers. 
Fixed Operations Marketing: The Revolution

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The Niello Company started 101 years ago in the Fixed Ops Department. “I try to remind everyone of that all the time” Tully Williams, The Fixed Operations Director, laughs. I was projected onto a boardroom smart screen and before me, sat two gentlemen in really good suits, with the company values behind them. They smile and introduce themselves. I meet Tully and David together; they will be presenting at the upcoming CXAUTO2022 in Marina Del Rey this June. Tully’s Story You have extensive experience in Fixed Operations. How did you get started and what has kept you here? I started as an independent technician and I really just enjoy dealing with people. I really love to talk to people and Fixed Ops gives me that; I get to help people out. I love to be in service, greeting the customer; I am training to have my retirement job as a Walmart Greeter. I just want to help people and listen to all the stories and Fixed Ops has a lot more engagement with customers, long term engagement. "People keep me here, customers and employees." What has changed, what has been disrupted? When I started, we hand-wrote repair orders and of course, we now have computers and systems in place. What has been disrupted is the inspection; the electronic part of the inspection of the automobile. With the technician inspection piece, before it was like, my car is broken, fix it. Now we do an in-depth inspection on your car, we take pictures and video, we are marking down all the stuff to give you a list of the specifics and to me, back when I started, that wasn’t even in the realm of operations. The whole thing has changed for the better of the consumer and I believe also better for the technician. As we continue further along this journey, what we are really focussed on is making it easier to do business with us. We are focussed on mobile integration and accessibility; how can we make everything visible on the customer’s cell phone? How do we get them to say yes via their mobile device? There are a lot of people in this space but it is still kind of clunky. David’s Story Can you share your journey within the automotive industry with us? "Joining The Niello Company, working on the retail side, feels like I have completed the triangle" I always wanted to start in DMS so that I could truly understand what dealers prioritize and focus on. In order to become a Lead Installer, you really need to master all aspects of the DMS and I was fortunate enough to achieve that within my tenure at Cox Automotive . I then went over to the OEM side of the business working for Ford Direct , the digital arm of the Ford Motor Company which was just fantastic. In terms of my region, I was responsible for the Pacific NorthWest, from San Francisco up to Seattle and all the way over to Montana, over 193 dealerships and focussing on all aspects of digital marketing. I was working with the regions and the dealers on what they were doing to drive more quality traffic to their websites, what they were doing to convert that traffic into leads, and, then most importantly, what they were doing in terms of lead management. There was an opportunity for us to improve processes in order to harness the potential of the traffic that was being driven to their sites. My performance got the recognition of Chrysler and I then got recruited to work for their biggest business center, which covered six States in the South East. With a little over 360 dealers, that role expanded my responsibilities and I got control over our Tier Two budgets, and then also complete control over the Tier Three spaces as well. We focussed more heavily on Tier Three because that is where we saw the most opportunity. As the National Digital Marketing Manager of Stellantis , a really fantastic experience, I had the opportunity to work with all aspects of an OEM and assist in keeping our dealers afloat during COVID by rolling out our digital retailing strategy. What is different now, how has your focus changed? With the OEM, it's really easy to get focussed on just one aspect of the business. In my role, I was laser focussed on new vehicle sales. There are so many profit centers within a dealership, I can now expand my horizons and create profitability across all departments, there is just so much more to work on to create a healthy and successful dealership.At the start of the pandemic, with Stellantis, the focus was really, how can we save as many employees as possible? When I transitioned over to retail amidst a different kind of crisis, the micro chip shortage, I was presented with a whole new set of challenges, challenges we continue to confront every day. On the Partnership between Fixed Operations and Marketing: What is certainly understood here at Niello, from the top to the bottom of the organization, is that we are all part of the same Ecosystem. That Fixed feeds Sales and Sales feeds Fixed and that is our universal truth; that is something that we hold near and dear to our hearts. On average within the industry, about 3% of the marketing budget is dedicated to Fixed Ops, that is not the case with The Niello Company, we take Fixed very seriously. One thing that makes us unique is that we have a specific Agency that is dedicated to Fixed Operations and the main reason is that we want them to be passionate about Fixed Ops. We need them to focus and to understand that what is important is answering how they are actively helping us to drive more traffic and convert more appointments so we can have more inspections. We take it seriously, we track it every day, and we meet with our Agency three times per month. We start with a past month’s performance review and then we meet in the middle of the month to make sure we are dealing with course corrections: is there anything we are falling behind on and are we hitting our targets And then, most importantly, what are we planning for next month? We are really committed to that and what is really fun about it is that we bring everyone into those meetings. It’s not just our Fixed Ops Director. We have our department heads included, our Service Managers and Parts Managers; they are all on those calls. We are focussing on what they are focussed on. We have that kind of community, the idea of centralized success. Within Fixed Ops, we focus on crafting a clear message and then making it measurable. "The key question is: are we driving appointments into our service bay?" Marketing and Fixed Ops work together really well. We set the message and monitor it through the rest of the month. We do see this happening elsewhere but only at forward thinking dealerships. We have the right platforms to do this, and the right agencies. On Getting Buy-in, across departments and across Stores: We really want the Store to be involved. “Tully and David don’t know what is best for the Stores”; the Stores do. We may have a lot of ideas and we will most certainly share them but essentially, we want the Stores to make those great decisions. And of course, if we disagree, we will challenge that, but to be honest, we know that they know what is best. They also feel very engaged. It's their marketing plan, the Stores’ plan; we are here to support them on implementing and achieving that. On Change: "Are we projecting out what the change is going to be? Are we showing them the benefit?" We don’t force feed anything. Whenever we want to roll out anything, whether it is a new partner or a new region, we sell it to our Stores. We want them to see the value, understand what is expected and say “Yes, we want to move forward, we want to share this success too”. It starts with the culture of the store, behind us are our values. At The Niello Company, embracing change comes from the leadership and that really impacts culture within the Stores. Also, we show the change and we show it in multiple ways. We have these huge television sets in the service shop with all the stats of the technicians in the store, showing them how well they are doing and how great they are. In the sales office, we are talking about stats with the sales people and F&I people. We also push communications internally. "We communicate" The truth is, you can’t be secretive about the stats. We are an open book, transparency is not only important for our customers but for our employees and teams as well. “I want them to take a picture of their name on the screen and show their mother", Tully smiles. What to expect at CXAUTO2022: A high-energy and in-depth discussion on creating better customers through changing the way Fixed Ops services is marketed; through digital customer experiences. They work together to increase their service department value by building trust with their customers before they arrive. David and Tully will share new communication methods as well as their 3 Pillars of Fixed Ops Marketing Success. "All our decisions have to be based on a foundation of clean, visible analytics that every department head has access to" The Niello Company has been around for over a century, and together, Tully and David educated us on Fixed Operations Marketing, with insight that could only be gained through time and energy spent working hand in hand with their Stores. See the duo live at CXAUTO2022 We would highly recommend it! See more about Tully here and David here
With Connectivity, Dealers Can Get More from Courtesy Transportation Programs

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Most dealers have Courtesy Transportation, or CTP programs in place, with the support of their respective manufacturers. What dealers may not be aware of though, is that these programs are increasingly using Connected Car technology to track and manage the vehicles enrolled in them. Not only does this new technology create opportunities for better fleet management, but it also has the potential to create some exciting new revenue opportunities for dealers in the very near future. The same platform used to operate CTP can be used by dealers to operate Rental programs, Alternative Financing programs, or Demonstrations. Connected CTP Programs Manufacturers are increasingly equipping new vehicles with built-in telematics equipment. In 2021, over 90% of all new vehicles will be equipped this way. Fleet owners have long recognized the value of built-in connections for fleet management applications. Fleets can more accurately track vehicle location, maintenance needs, mileage, and driver behavior data using a built-in connection and centralized fleet management. Vehicle manufacturers are increasingly bringing connected fleet management tools to their CTP to let dealers more closely manage these fleets as well. These programs, operated by companies like  TSD Loaner ,  Connexion Telematics ,  Bluebird Auto Rental Systems , and  ARSLoaner , all enable Dealers to more closely manage CTP vehicles. Dealers can easily enroll vehicles from their inventory into these systems and then track which ones are rented out, how many miles have been driven, how much fuel is being used, and whether any of the vehicles need maintenance. In the event that one of the vehicles goes missing, it can also be located. To get the most out of Connected CTP, dealers should take full advantage of available reporting, such as: Mileage alerts to prevent vehicles from being used past OEM program mileage limits Fuel Usage, to recoup fuel costs Rental History, to identify which vehicles are over-and under-used Over-Time alerts, to identify vehicles that have been kept longer than planned Tolling Alerts, to recoup toll costs Some programs also include remote lock/unlock commands, giving the dealer the ability to easily help if a CTP customer gets locked out. Taken together, dealers can use these tools to significantly improve the efficiency of their CTP.   New Revenue Opportunities While Connected CTP can be useful in managing costs today, they can also create a platform for dealers to easily try out new revenue models. Technically, any connected vehicle on the dealer's lot – new or used – can be activated and managed from the same platform that is used to manage CTP. That creates some interesting possibilities, such as: Short-Term Rentals Any connected vehicle on the dealer's lot could be enrolled and offered as a short-term rental. The CTP platform could easily bill the rental customer for time, mileage, fuel used, tolls, etc., at a rate negotiated by the dealer. Rentals could be for use by individuals or businesses or could be offered to Uber or Lyft drivers. Dealers should seek information & guidance from their providers & OEM partners. Some of the providers mentioned above already offer integrations that can result in immediate revenue opportunities.  Alternative Financing Models The same CTP platform could also allow the dealer to experiment with alternative financing models, such as subscriptions or "loan to own." The platform can easily track vehicle usage, apply a metered price by day, month, or by mileage, and can apply additional charges for fuel, tolls, and maintenance. In the event vehicles need to be recovered, they can also be located. The platform built to enable a Connected CTP can easily be adapted to operate these programs, as well. Demonstration Programs The dealer's CTP platform can also be used to offer vehicles for demonstration. With the roll-out of Electric Vehicles, for example, many customers may want to have a trial of an EV before committing to an all-new method of propulsion. Any other vehicle on the dealer's lot can also be offered this way, with mileage and usage easily monitored for follow-up with the customer. These new applications are not yet widely deployed to dealers, but dealers should be aware of the potential of Connected CTP and press their manufacturer sponsors and platform providers to bring these capabilities forward.
What You Should Pay Attention to When Selling Parts Online

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Online parts and accessories eCommerce is a great source of revenue for many dealers. By moving their parts departments online, dealerships have the opportunity to tap into a market set to hit $20 billion by the end of this year. However, a 2018 Supreme Court ruling could be putting dealerships and their parts business at risk if they do not pay attention. South Dakota v. Wayfair, Inc.  ruled that states are allowed to charge taxes on purchases made from out-of-state sellers, even if the seller doesn’t have a physical presence in that state. What this means for dealers selling online is that if they are selling to customers in different states, they are on the hook for charging taxes to  the states the customers live in . It’s important that dealerships review the collection requirements and collection compliance regulations to protect themselves from unsolicited tax violations. It’s also important to educate themselves on the ways they can simplify taxes with regards to what are called  marketplace facilitator laws . Understanding a nexus To be liable for the collection and remittance of sales tax, a dealer must achieve a nexus in the state they are conducting business. There are a few ways a nexus can be established; however, the two most common are having a physical presence within the state they’re selling to and meeting an “economic threshold.” The criteria for a  physical nexus  can be met by having any of the following within that state: A physical storefront  A product warehouse Storage property within a facility Fulfillment centers On the other hand,   an  economic threshold  is based on a specific volume of transactions or revenue. There are more than 30 states that participate in these laws and many of them have different thresholds. This is why it’s important for dealers to find the least tedious way to monitor nexus compliance. Paying the states that you owe money Once your dealerships figures out the nexus for the states it is doing business or has done business in, you have to register with that state, begin collecting taxes, and remit tax payments to those states. This is where things get tricky. Many states have multiple tax jurisdictions that you might need to register for separately. Additionally, some states differentiate between sales tax, seller’s use tax, and consumer’s use tax on registration applications and tax returns. So, in addition to determining where to register, your dealership has to figure out which taxes it’s responsible for. It might sound like an overwhelming process, but the most important thing to do first is to get registered — collecting taxes without registration  is  illegal. Once the registration is complete, your dealership will have to start collecting taxes immediately. Avoid the risks When selling online, state government entities expect you to not only  charge  sales tax but to collect and remit it as well. Since sales tax is one of the largest income sources for states, they don’t take it lightly. If you fail to charge the correct sales tax to your buyers, they will come for you and expect you to pay that money somehow. This puts your dealership at risk of being audited, which could cost your dealership a lot of money. So, when selling parts and accessories online, it’s important that you are filing all the right taxes appropriately to avoid violations. Find a solution to streamline the process Dealers need the right people on their side when it comes to collecting and remitting taxes if they’re selling online across state lines. However, your internal finance team may not have the time or resources to handle all of the calculating, collecting, remitting, and reporting themselves. That’s why it may be easier to find a vendor that’s experienced with sales tax compliance. For example, RevolutionParts builds and operates online part-selling platforms on behalf of our partners. We are considered a “marketplace” with the legal authority to file sales taxes on behalf of our customers. We make sure that the proper tax is collected, dealers are in compliance with tax regulations, and they have access to all reports distributed to tax authorities. Find your dealership a partner that’s looking out for your best interest. The last thing we want to see is a dealer being audited for improper tax filing! Make sure you understand  the tax laws in the states you sell in , and that your dealership has the means necessary to collect and remit them legally. Sources: 1. Avalara, Sales tax laws by state 2. AICPA, South Dakota v. Wayfair
How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery

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During the COVID-19 lockdowns, numerous automotive dealerships radically cut back their general ad expenses to maintain as much of their bottom line as possible. Furthermore, in April, the annual pace of sales dropped steeply to 8.47 million, a dramatic drop from the 17.05 million level it was pacing earlier in January. Nonetheless, dealers have seen significant recoveries in late spring due to their efforts and their swift willingness to embrace a message of wide-spread cleanliness and contactless business operations during the early stages of COVID-19. The dealers' quick and efficient response to the global pandemic helped them gain the confidence and trust of many drivers who still needed to service their vehicles during the most intense period of the stay-at-home executive orders which was enacted in various locations throughout the country. This brilliant tactic used by dealers benefitted their business significantly as the focus of car sales shifted to the maintenance of existing automobiles, as well as the sale of used cars and trucks which requires constant and systematic intervals of service. These strategies were enacted during early summer to assist their service and repair operations and began shifting digital ad spending over to Fixed Ops campaigns. Additionally, this technique focused on-site offers to convert low-funnel service/parts traffic to their websites.   An increase in repair orders and service revenue started during the early weeks of May as dealers increased their focus on repair order activities. The numbers continued to rise extensively by the month of June as dealers worked on improving the process of service to make it even easier for customers by offering enhanced contactless pickup/drop-off. For August, automotive digital advertising firm PureCars reported a 16.9% increase in dealers’ ad spending on Waze by leveraging digital channels that emphasized service-interest drivers.  The power of video noted The longevity of the pandemic has led many dealers to embrace video as another medium and advertising channel. In this present pandemic economy, video usage is significant for brand storytelling. It continuously proves to be a mandatory tool to increase conversion and exposure. Moreover, it allows for more efficient transactions between dealers and their customers. Overall, consumers engage with videos more and they tend to be more popular in comparison to other forms of advertising content today. It is proposed that by the year 2022, more than 82% of all consumer internet traffic will be from online videos, fifteen times higher than it was in 2017. Additionally, reports show that today, users view more than 1 billion hours of video daily on YouTube. Dealers have also learned that videos go beyond engagement and entertainment, and they offer a space to transmit emotionally charged, health-focused, and genuine messages to consumers during the pandemic. This platform allows dealers to convey their meanings and concerns for customers and employees in a more authentic way than any other channel would. Adapting a better strategy for the final months of 2020 Fixed Ops have been the main operator of revenue for auto dealers this summer thanks to this strategy. As 2020 draws to an end, it will most likely continue as long as they continue to emphasize on servicing used vehicles. Some dealers were concentrated on taking a proactive approach to change their operations to cater to the new pandemic customer. Because of this, they are seeing pre-pandemic figures in various cases today. As they worked on making operations safe and easy, they focused on evolving their service and repair opportunities and promotion by using digital advertising channels. Consequently, this approach resulted in a successful system that assists dealers in obtaining a lower cost per customer acquisition level, the ultimate business strategy that will guide them through 2020. Sources 1. https://www.autonews.com/sales/supply-crunch-still-hampering-sales-recovery   2. https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.html   3. https://www.youtube.com/about/press/