Fixed Ops
Balancing Technology and Customer Experience in 2025
Your Service advisors are drowning in technology. They juggle multiple systems, switching between DMS screens, inspection tools, messaging platforms,...
Perception vs. Reality: The Fixed Ops Pricing Myth
This article is part of the InteliChek Automotive Brand Partnership. It all started in 1997. While collaborating with an OEM, David Swan uncovered...
How to Capture New OEM Parts Customers Through Digital Marketing
The way customers buy car parts has changed a lot over the years. These days, auto parts purchasing is happening almost entirely online. However,...
The Amazonification of the Dealership Parts Department
This article is brought to you through the DMM Podcast Partnership with The Multi-Point Inspection Podcast sponsored by InteliChek, the industry...
A Unified Auto Parts Industry: A Call for Innovation
It’s no secret that the automotive parts industry is experiencing a massive shift driven by new technologies, changing customer needs, regulations,...
Speaking at NADA: A Retrospective
Being invited to speak at NADA was a pivotal moment in my career, a culmination of years spent influencing the auto industry’s approach to managing...
How to Prioritize the Customer: Fixed Ops Edition
As automotive retail continues to evolve, it is expected that visionary dealers will become hyper-focused on delivering a more convenient customer...
The Year of the Teenager
The Multi-Point Inspection Podcast hosted four of our Dealer Marketing Magazine Experts to discuss whether Fixed Operations is ready for the teenage...
Building Better Customer Experiences in Your Service Department
Service department employees are often the unsung heroes of dealerships. While the sales department is an important part of the customer...
Identify Areas for Improvement in Parts Operations
In today's rapidly evolving automotive industry, the role of a parts manager in a dealership is more critical than ever. It's a continual journey...