For the past few years, one of the auto industries top lead management software companies, AVA, has been helping auto dealers keep track of and follow up with the hundreds of car-shopper leads that flow in from various sources. The company has helped thousands of dealers start a conversation with these potential customers that come in and does a great job of maintaining communication with these leads as they flow down the sales funnel towards a purchase.
The company calls it “sales conversion management software,” because it focuses on the most critical stage of the sales cycle, when a lead decides to take action and intends to make a purchase. The software then hands off the hot lead to a salesperson to close the sale.
In my opinion, the biggest problem for AVA was explaining what they do for dealers. In simple terms, they get auto shopper leads talking to the dealership via email. And in a move to better explain what AVA does, they have changed their name to Conversica, (pronounced con-ver-si-kah).
Their tag line, “Converting leads into opportunities” is a succinct description of what Conversica does for a dealer. “Conversica provides the missing piece of automation in the sales cycle that almost every company in any industry can benefit from,” said Mark A. Bradley, CEO of Conversica. “Now sales teams can prioritize and focus their efforts on contacting the hottest, pre-qualified leads that intend to purchase.”
“We may have a new name, but we’re still the same company with the same innovative product and people,” said Bradley. “Now we have a name that better reflects what we do and how we help enterprises sell more products more efficiently.”
If you would like to hear more about Conversica, you can watch a great video on the Dealer Marketing website at www.DealerMarketing.com/Conversica
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