CHICAGO – March 29, 2010 – Car shoppers can now get a good buy with a little help from their friends and Cars.com. The automotive shopping site today announced a new share tool that allows shoppers to share vehicles they’re considering via Facebook and Twitter. Sellers can also share vehicle listings from Cars.com with their networks.
“Before making a purchase, car buyers often turn to the people they trust most to help them with this important decision. We wanted to make it easy for shoppers to share cars of interest with their friends and family,” said Bill Swislow, Cars.com senior vice president of product. “With feedback from their networks, shoppers can feel even more confident the vehicle they found on Cars.com is the right match.”
As social media becomes more popular with consumers, Swislow described the integration of Cars.com with Facebook and Twitter as a natural next step in online marketing. In fact, a fall 2009 study by Ad-ology Research found that 42 percent of recent vehicle purchasers said social networks influenced their decision-making process. They particularly wanted to learn what other car buyers had to say, both positive and negative.
"Shoppers on our site are making greater use of the sharing tools we offer, either to get a second opinion or to help friends and family with their purchase," Swislow said. "At the end of February, for example, we saw a 25 percent year-over-year increase in email usage and the number of listings sent to a mobile phone."
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).
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