As an auto dealer, you notice dealer advertising more than the average consumer. When you see an ad in the newspaper, online, on television, or hear one on the radio, you probably listen carefully because it is your business. Keep in mind that consumers probably don’t pay as much attention. Consumers tend to notice auto advertising only when they are in the market for a car … [Read more...] about How Advertising That Sticks Out Draws Consumer Attention
Hurricane Harvey hit the Houston area in late August as a Category 4 storm, dropping more than 40 inches of rain in four days, resulting in widespread flooding and more than $200 billion in damage. Silsbee, Texas, less than 100 miles from Houston, escaped the brunt of the storm, but residents still suffered from flooding and widespread power outages. We closed our … [Read more...] about Hurricane Harvey Made Us Go All In on Digital Marketing . . . and We Had a Record Month
Across the country, car dealers have often been the butt of jokes, groans, and face palms for their earworm radio jingles and cringeworthy TV ads. Although these commercials might catch consumers’ attention, do they really make a difference in getting a customer to go to that dealership and purchase a car? For more than 10 years, our company has conducted annual research … [Read more...] about Advertise Authentic Experiences to Drive Shoppers to Your Dealership
Imagine seeing advertising for a circus coming to town: the big top tent, elephants, dancing horses, trapeze artists, lion tamers, and the ringmaster. You can’t wait to take your family. When the big day arrives, you pack them up, and drive to the location of the circus. But when you get there, there’s no tent, no elephants, no dancing horses, no trapeze artists, and no … [Read more...] about Is Your Dealership Customer Experience Living Up to Your Hype?
Digital ad spend is growing. Marketers need to know how to optimize it. Our company recently conducted a study to help marketers improve the effectiveness of their email marketing, discover benchmarks for specific industries, and help compare and identify where to improve. In the report, we assessed the current state of email marketing based on a research study … [Read more...] about Social Media and SEO Give the Best Return for Automotive Marketers