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Dealer Marketing Magazine

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Blog

Interview with Assurant Global Automotive: Customer Experience Tech

April 15, 2021 by Dealer Marketing Magazine

As Bob Hooey said, "if you are not taking care of your customers, your competitor will." With so many dealership options and value offerings a potential customer can turn to, the differentiator factor will ultimately be "The Customer Experience." This experience is not only up and till the transaction takes place but continues to be built on each customer engagement point … [Read more...] about Interview with Assurant Global Automotive: Customer Experience Tech

Get More Traffic to Your GMB Pages with User-Generated Content

April 12, 2021 by Brent Albrecht

get more traffic

If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as a baseline. Friendemic conducted research recently, examining hundreds of auto dealer GMB pages of various sizes. Following is what a dealer sees from their Google My Business page in an average week, based on data from … [Read more...] about Get More Traffic to Your GMB Pages with User-Generated Content

NEW PODCAST EPISODE: April Fool’s Day

April 9, 2021 by Matt Wilson

In this Episode of Mostly Automotive Marketing with Matt Wilson, they discuss April Fools’ Day. Are you for or against April 1st shenanigans at your dealership? Matt is joined by longtime friend and Automotive Finance Manager Dave Stalvey to discuss. Dave’s got some ideas that may come in handy on April 1st. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish … [Read more...] about NEW PODCAST EPISODE: April Fool’s Day

NEW PODCAST EPISODE: Experimarketing – Customers For Life

April 6, 2021 by Colin Carrasquillo

On this episode of Experimarketing, Colin and Matt connect with the famous Car Lady of Canada, Christine Mitchell. Christine discusses the importance of building a customer for life strategy at your dealership, as well as ways to implement said strategy to ensure that you hold on to your customers for life! Listen below. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Customers For Life

NEW PODCAST EPISODE: That Vroom Commercial

April 2, 2021 by Matt Wilson

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the infamous Vroom commercial that had everyone up in arms. Should we really be that outraged by it though? Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing.  Listen below. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: That Vroom Commercial

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  • Auto Parts & Accessories eCommerce: Amazon and eBay
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  • Interview with Assurant Global Automotive: Customer Experience Tech
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