In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about making cuts to our advertising budgets in times of trouble. It happens a lot, but is it the right move? Matt is joined by Ilana Shabtay, Director of Marketing at AutoLeadStar and Contributor at Dealer Marketing Magazine in this episode to chat about it. Pausing your marketing ads and campaigns … [Read more...] about NEW PODCAST EPISODE: Don’t Stop (Thinking about Tomorrow)
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NEW PODCAST EPISODE: Better Safe Than Sorry
In this Episode of Mostly Automotive Marketing with Matt Wilson, Tom Kline from Dealer Marketing Magazine tells us a story about trying to buy a car, the deceptive advertising he encountered and how it can be harmful to dealers. Someone at your dealership or a responsible professional third party (but not someone in the sales department!) should be monitoring your website on … [Read more...] about NEW PODCAST EPISODE: Better Safe Than Sorry
Harmful Dealership Advertising: The Lollipop 1 Model
Would you ever give a little child a lollipop and then take it back? Outrageous, right? This causes upset, hurt feelings, destroys trust, and creates anger. You create this same dynamic with customers when you advertise deceptively, whether it is intentional or not. In these cases, consumer protection laws often triple damages and will require you to pay for … [Read more...] about Harmful Dealership Advertising: The Lollipop 1 Model
NEW PODCAST EPISODE: Experimarketing – Positive Reviews, Positive Results
On this episode of Experimarketing, Colin and Matt connect with Brent Albrecht, VP of Business Development at Friendemic; the gang discuss optimizing a dealership's Google My Business listing and leveraging Google reviews as a part of a dealership's advertising plans and SEO strategy for 2021 and beyond! Google My Business is some of the best quality traffic a dealer can … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Positive Reviews, Positive Results
5 Lessons From the InsideAuto Podcast as We Enter 2021
The InsideAuto Podcast hosts top GMs, Thought Leaders, Entrepreneurs, and Marketers in and out of the automotive industry. Launched in the middle of the pandemic, it covers everything from productive quarantine hobbies to effective marketing as we encounter the dynamic market. Below is a roundup of the best tips and tricks from top automotive professionals that … [Read more...] about 5 Lessons From the InsideAuto Podcast as We Enter 2021