I was talking about mindset with my good friend Tommi Weeden and I was explaining to her that sometimes I work with guests that require A LOT. What I meant by that is they seem to take longer to get through the process. They can be walking “time bandits” in all honesty. She told me something that really resonated with me. Tommi told me: remember that everyone is different and … [Read more...] about Creating the Ultimate Dealership Customer Experience
Customer Experience
Harmful Dealership Advertising: The Lollipop 1 Model
Would you ever give a little child a lollipop and then take it back? Outrageous, right? This causes upset, hurt feelings, destroys trust, and creates anger. You create this same dynamic with customers when you advertise deceptively, whether it is intentional or not. In these cases, consumer protection laws often triple damages and will require you to pay for … [Read more...] about Harmful Dealership Advertising: The Lollipop 1 Model
NEW PODCAST EPISODE: Experimarketing – Positive Reviews, Positive Results
On this episode of Experimarketing, Colin and Matt connect with Brent Albrecht, VP of Business Development at Friendemic; the gang discuss optimizing a dealership's Google My Business listing and leveraging Google reviews as a part of a dealership's advertising plans and SEO strategy for 2021 and beyond! Google My Business is some of the best quality traffic a dealer can … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Positive Reviews, Positive Results
5 Lessons From the InsideAuto Podcast as We Enter 2021
The InsideAuto Podcast hosts top GMs, Thought Leaders, Entrepreneurs, and Marketers in and out of the automotive industry. Launched in the middle of the pandemic, it covers everything from productive quarantine hobbies to effective marketing as we encounter the dynamic market. Below is a roundup of the best tips and tricks from top automotive professionals that … [Read more...] about 5 Lessons From the InsideAuto Podcast as We Enter 2021
How COVID Is Reshaping Car Shopping and What It Means for Your Dealership
When Covid came crashing onto the scene at the start of 2020, it brought disruption across almost every industry, including automotive. Dealerships were forced to close their doors to in-person visits, OEM plants shut down, auctions moved online, and consumers stayed home. Nine months later, dealers have shown incredible resilience and flexibility in adapting their … [Read more...] about How COVID Is Reshaping Car Shopping and What It Means for Your Dealership