I have been earning a commission-based income for over 15 years. As a result, people often ask me how I deal with the uncertainty of my monthly income amount. I admit that working for an unknown amount of money each month has many challenges. Aside from the potential discomfort that can come with the uncertainty, it can be challenging to plan for emergencies and set a monthly … [Read more...] about Choose To Serve
Customer Experience
Reshape Your Marketing Efforts Using Audience Segmentation
The process of buying and selling cars has evolved substantially over the past decade. No longer do car shoppers go straight to the dealership; instead, they often do considerable research online before they ever set foot on a dealership. Sometimes, the car shopper may even purchase a vehicle entirely online. This leaves dealers in a quandary. How do you best reach … [Read more...] about Reshape Your Marketing Efforts Using Audience Segmentation
Want to be Profitable for the Long Term? Rethink How You Approach Service Marketing
Everything from thinning profit margins in new vehicle sales to increased competition from direct-to-consumer manufacturers – like Tesla and Rivian – is combining to put the squeeze on your variable operations. Indeed, recent NADA reports show the average fixed operations department provides approximately 50 percent of their dealership’s gross profits – and yet, most … [Read more...] about Want to be Profitable for the Long Term? Rethink How You Approach Service Marketing
A Salesperson’s POV on Digital Retailing
The automotive industry’s shift into digital retailing is no longer a possibility, but a reality. With the accessibility of information and commerce tools on any device, car buyers have already started to expect an experience closer to that of shopping on Amazon, Apple, or even Walmart. In fact, a recent Cox study showed that 83% of car buyers want to do all or some of the … [Read more...] about A Salesperson’s POV on Digital Retailing
How Dealers Can Start Preparing for the Holidays Now
It’s the most wonderful time of the year—well, almost. It’s also the beginning of the most hectic and daunting period of time: fourth quarter, when dealerships are focused on hitting the highest sales targets of the year. The key to success during this challenging quarter? Advanced, detailed planning—using the right processes and technology. Now is the perfect time for … [Read more...] about How Dealers Can Start Preparing for the Holidays Now