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Customer Experience

Let Data Be Your Guide: Navigating an Uncertain Sales Environment

April 19, 2021 by Amy Hughes

data analytics

There’s no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the initial shutdown, we also know that the landscape we’re functioning in now is different than it was prior to the pandemic.  Having now survived two major downturns in the last 12 years, what’s an automotive dealer to do? Not only … [Read more...] about Let Data Be Your Guide: Navigating an Uncertain Sales Environment

Interview with Assurant Global Automotive: Customer Experience Tech

April 15, 2021 by Dealer Marketing Magazine

As Bob Hooey said, "if you are not taking care of your customers, your competitor will." With so many dealership options and value offerings a potential customer can turn to, the differentiator factor will ultimately be "The Customer Experience." This experience is not only up and till the transaction takes place but continues to be built on each customer engagement point … [Read more...] about Interview with Assurant Global Automotive: Customer Experience Tech

Get More Traffic to Your GMB Pages with User-Generated Content

April 12, 2021 by Brent Albrecht

get more traffic

If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as a baseline. Friendemic conducted research recently, examining hundreds of auto dealer GMB pages of various sizes. Following is what a dealer sees from their Google My Business page in an average week, based on data from … [Read more...] about Get More Traffic to Your GMB Pages with User-Generated Content

Is RELEVANCE a part of your dealership’s internet lead management (ILM) process?

April 7, 2021 by Wendy Reeves

ILm strategy

2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns no longer hold true. With regard to internet lead process and management, there are almost as many “insights” and opinions as to how things should change as there are people offering said insights and recommendations. Before you … [Read more...] about Is RELEVANCE a part of your dealership’s internet lead management (ILM) process?

NEW PODCAST EPISODE: Experimarketing – Customers For Life

April 6, 2021 by Colin Carrasquillo

On this episode of Experimarketing, Colin and Matt connect with the famous Car Lady of Canada, Christine Mitchell. Christine discusses the importance of building a customer for life strategy at your dealership, as well as ways to implement said strategy to ensure that you hold on to your customers for life! Listen below. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Customers For Life

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  • Let Data Be Your Guide: Navigating an Uncertain Sales Environment
  • Interview with Assurant Global Automotive: Customer Experience Tech
  • Four Steps to Banishing Burn Out
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