“You could never know what it's like - Your blood like winter freezes just like ice - And there's a cold lonely light that shines from you - You'll wind up like the wreck you hide behind that mask you use.” For those of you not as familiar, these are the beginning lyrics to a song by Elton John called I’m Still Standing. We got knocked down hard over the last 6 months … [Read more...] about I’m Still Standing
Customer Experience
An Automotive Service Center Marketing Secret Using Google Reviews
Some forecasts project new vehicle sales in 2020 to be down 20% or more this year due to the COVID Pandemic. So while doing everything you can to maximize vehicle sales is critical, is there an opportunity to increase the revenue in your service center to offset some of this? I see more digital marketing solutions (and agencies) with specific strategies to market your service … [Read more...] about An Automotive Service Center Marketing Secret Using Google Reviews
A Roundup of Google’s Latest Best Practices for Your Dealership
Simply put, in times of crisis, we look to the experts. We turn to the voices that will provide us with actionable support to help us navigate through uncharted waters. We want to make smart business decisions during this time so we can thrive in a post COVID-19 world. In response to the pandemic’s impact, Google has compiled a variety of best practices for … [Read more...] about A Roundup of Google’s Latest Best Practices for Your Dealership
Your Mindset will Determine Your Outcome
There are two perspectives that we can take away from this pandemic. We can grow from a positive opportunity or succumb to a perceived threat. Whichever one you choose will dictate the end result for you personally and for your dealerships. Dave Anderson, Author of a bestselling book called Unstoppable, put it best when he explained mindset: “Thinking determines your behavior … [Read more...] about Your Mindset will Determine Your Outcome
Remember to Be Human
The amount of work thrust upon the contemporary Internet agent has increased dramatically over the past five years. It’s not enough to simply email and call a potential customer after they had just submitted a lead submission form. Now they need to text, shoot walk around and intro videos, then text and email those videos, not to mention still confirm pricing and availability. … [Read more...] about Remember to Be Human