It might sound counterintuitive, but one of your best ongoing opportunities for boosting dealership sales lies in the Service department. Consider the typical sales prospect walking through your showroom front doors. They wait for an average of six years between vehicle purchases.1 Their life circumstances are wildly different from the last time they bought, and yet they … [Read more...] about Sales Opportunities Start… In Service?
What you have to offer has a deeper more personal impact on your customers’ lives than you learn, lead, and leverage right now! Whether you are selling an appointment, a service, or a product, it’s not what you know about your offering that matters most, it’s what you know about your customers. No doubt, you have a great message, but if you never get your message through to … [Read more...] about 4 Types of Power Questions that Boost Your Influence
Think about the last time you experienced a retailer with a digital experience that seamlessly connected to the in-store experience. Maybe it was as simple as opting to pick up a purchase in-store, rather than having it shipped to your home. Or, it could be that you saw a product at one of the retailer’s locations but waited until you got home to research and make the purchase. … [Read more...] about Everyone Wins With A Seamless (Online And In-Store) Experience
The process of buying and selling cars has evolved substantially over the past decade. No longer do car shoppers go straight to the dealership; instead, they often do considerable research online before they ever set foot on a dealership. Sometimes, the car shopper may even purchase a vehicle entirely online. This leaves dealers in a quandary. How do you best reach … [Read more...] about Reshape Your Marketing Efforts Using Audience Segmentation
Everything from thinning profit margins in new vehicle sales to increased competition from direct-to-consumer manufacturers – like Tesla and Rivian – is combining to put the squeeze on your variable operations. Indeed, recent NADA reports show the average fixed operations department provides approximately 50 percent of their dealership’s gross profits – and yet, most … [Read more...] about Want to be Profitable for the Long Term? Rethink How You Approach Service Marketing