There’s no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the initial shutdown, we also know that the landscape we’re functioning in now is different than it was prior to the pandemic. Having now survived two major downturns in the last 12 years, what’s an automotive dealer to do? Not only … [Read more...] about Let Data Be Your Guide: Navigating an Uncertain Sales Environment
As Bob Hooey said, "if you are not taking care of your customers, your competitor will." With so many dealership options and value offerings a potential customer can turn to, the differentiator factor will ultimately be "The Customer Experience." This experience is not only up and till the transaction takes place but continues to be built on each customer engagement point … [Read more...] about Interview with Assurant Global Automotive: Customer Experience Tech
2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns no longer hold true. With regard to internet lead process and management, there are almost as many “insights” and opinions as to how things should change as there are people offering said insights and recommendations. Before you … [Read more...] about Is RELEVANCE a part of your dealership’s internet lead management (ILM) process?
On this episode of Experimarketing, Colin and Matt connect with the famous Car Lady of Canada, Christine Mitchell. Christine discusses the importance of building a customer for life strategy at your dealership, as well as ways to implement said strategy to ensure that you hold on to your customers for life! Listen below. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Customers For Life
The idea that car researching, shopping, and purchasing is moving online is not a new story, but Covid-19 accelerated that trend in a significant way. As the retail environment returns to a more normal state, one change that is likely to stick around is consumers' increasing preference for completing financing pre-qualification online. That means connecting with those … [Read more...] about Harnessing the Power of Pre-qualified Sales Leads