Your Customers Attitudes, Behaviors and Expectations Are Changing I’ve chosen to look at COVID 19 as a ‘great reset’. It’s been said that problems are opportunities-so then what exactly is the opportunity for the Tier 3 dealerships in this new normal? Kantar, a leading worldwide research firm, canvassed over 100,000 people’s opinion in over 60 markets and published … [Read more...] about Why Now is the Time to Revisit Your SEO Strategy
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4 Best Dealership Practices to Navigate an Uncertain Market
The automotive industry is no stranger to change, but COVID-19 cast us into a situation we’ve yet to experience. With stay-at-home orders and tight business restrictions over the first few months, the market saw an immediate impact. But now, as those orders and restrictions begin to loosen, many are preparing to resume business activity. However, the rules and processes you’ve … [Read more...] about 4 Best Dealership Practices to Navigate an Uncertain Market
3 Things Your Dealership Can Learn From a Blockbuster CEO
On Monday morning, June, 28 2007, John Antioco sat down at his desk and shuffled through his notes. Nearly ten years as the Chairman and CEO of Blockbuster Video, today Antioco was to deliver a company update to eager-eared lenders buzzing on a conference call. The largest movie rental chain on planet Earth, Blockbuster was plowing through another quarter, swatting down … [Read more...] about 3 Things Your Dealership Can Learn From a Blockbuster CEO
Preparing Your Dealership for Post-Pandemic Operation
The 2020 coronavirus pandemic and its subsequent lockdowns have forced the automotive sales industry to get creative to keep the—frequently proverbial—doors open. From video calls to solo test drives at a customer’s home to complementary service appointment vehicle pickups, the customer experience looks much different now than it did just a few months ago. For most dealers, … [Read more...] about Preparing Your Dealership for Post-Pandemic Operation
An Automotive Service Center Marketing Secret Using Google Reviews
Some forecasts project new vehicle sales in 2020 to be down 20% or more this year due to the COVID Pandemic. So while doing everything you can to maximize vehicle sales is critical, is there an opportunity to increase the revenue in your service center to offset some of this? I see more digital marketing solutions (and agencies) with specific strategies to market your service … [Read more...] about An Automotive Service Center Marketing Secret Using Google Reviews