We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. Even though this data is available to the sales staff, salespeople don’t always know the best way to capitalize on it, missing key opportunities to improve the customer’s experience and close the deal. So, … [Read more...] about How to Convert on the 3 Customer Buying Signals
CRM
5 Techniques to Fine-Tune Your Dealership CRM
Ask a handful of people in various roles at a typical dealership what customer relationship management (CRM) means to them, and you’ll get a variety of different answers. To some, the answer will relate to their direct, personal relationships with leads, buyers, and service customers. To others, the explanation will have something to do with formal concepts and strategies … [Read more...] about 5 Techniques to Fine-Tune Your Dealership CRM
