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This Is How Automotive Retail is Transforming

September 25, 2020 by Dennis Ephlin

Transformation isn't about improving, it's about re-thinking.- Malcolm Gladwell In the earliest of days, weeks, and even months for auto dealerships returning to business (open doors at the facility), we are getting some encouraging early indications of leads being a decent volume, retail sales bouncing back a bit, and revenue and profit returning to levels of operational … [Read more...] about This Is How Automotive Retail is Transforming

Did You Learn the Right Lessons From COVID19?

September 24, 2020 by Jay Harper

As lockdowns around the country ease and the economy begins its slow reopening, dealers everywhere are looking forward to a return to normalcy – or as close to normal as we can get. While it's true that some restrictions will likely be in place for a while (social distancing, face coverings, contactless purchases, and service, etc.), it's also true that as the economy gets … [Read more...] about Did You Learn the Right Lessons From COVID19?

5 Ways Your Dealership Benefits From Driving Difference in Your Community

September 17, 2020 by Ashley Karr

In today’s age of the customer, dealers must compete on more than just price in order to win the sale. Yes, part of that is providing an exceptional consumer experience, but there’s also a huge opportunity to earn a customer’s business by getting involved in the community.  According to a CarGurus survey, 45% of CarGurus shoppers said they were somewhat or very likely … [Read more...] about 5 Ways Your Dealership Benefits From Driving Difference in Your Community

Behavior Prediction Tech Can Improve Stores’ Marketing ROI

September 2, 2020 by Jack Nerad

A dealership owes its existence to retaining as many of its existing customers as it can and replacing those who defect with new customers. That is plain to anyone who has ever spent any time around the car business … or pretty much any business for that matter. Keeping the customers satisfied is a business goal so transcendent that it has been memorialized in song. Yet keeping … [Read more...] about Behavior Prediction Tech Can Improve Stores’ Marketing ROI

Why Now is the Time to Revisit Your SEO Strategy

August 26, 2020 by Ed Steenman

Your Customers Attitudes, Behaviors and Expectations Are Changing I’ve chosen to look at COVID 19 as a ‘great reset’. It’s been said that problems are opportunities-so then what exactly is the opportunity for the Tier 3 dealerships in this new normal? Kantar, a leading worldwide research firm, canvassed over 100,000 people’s opinion in over 60 markets and published … [Read more...] about Why Now is the Time to Revisit Your SEO Strategy

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