CarGurus and GfK recently studied the digital path to purchase of over 3,000 car shoppers. We dug into that data, as well as data from a series of COVID-19 Sentiment Studies we conducted this year, to see how the shopping journey has evolved. What we found is that today’s car buyers aren’t experts on car shopping anymore. Since many only replace their … [Read more...] about Latest Research: Evolution of The Car Shopping Journey in 2020
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The Automotive Insider’s Guide to Having a Seamless Reputation Management Strategy
It’s an early fall Tuesday morning. The air is crisp (at least here in the northeast), and your coffee is hot as you pull into the dealership. You immediately notice a giant garbage can knocked over next to the service drive, and squirrels and birds are feasting undisturbed. Service customers have been arriving for a few hours, driving by the unsightly mess as they pull in. … [Read more...] about The Automotive Insider’s Guide to Having a Seamless Reputation Management Strategy
The Power of Dealership and Customer Trust in Automotive Marketing
In the deep dark recesses of black-and-white television, there was a game show hosted by Johnny Carson called "Who Do You Trust?" The show was a long-running hit because, in a comedic way, it explored a fundamental human emotion — trust. That emotion resonates strongly in the auto industry because it is far easier to sell vehicles to people if they trust you, your business, and … [Read more...] about The Power of Dealership and Customer Trust in Automotive Marketing
Need Some Support? Hyundai Capital Offers Dealers & Customers Worldwide COVID-19 Support Programs
The COVID-19 pandemic has triggered the worst global economic downturn since the Great Depression in the 1930s. Posting the fiscal deficits larger than those during the 2008 global financial crisis, countries around the world have come up with a series of measures to stimulate the economy. The worst economic downturn is still underway. Some countries are fortunate enough to … [Read more...] about Need Some Support? Hyundai Capital Offers Dealers & Customers Worldwide COVID-19 Support Programs
This Is How Automotive Retail is Transforming
Transformation isn't about improving, it's about re-thinking.- Malcolm Gladwell In the earliest of days, weeks, and even months for auto dealerships returning to business (open doors at the facility), we are getting some encouraging early indications of leads being a decent volume, retail sales bouncing back a bit, and revenue and profit returning to levels of operational … [Read more...] about This Is How Automotive Retail is Transforming