In this Episode of Mostly Automotive Marketing with Matt Wilson we’re joined by Matt Sneed, Director of Marketing and Customer Experience at Power Ford. Matt and Matt discuss Power Fords building remodel and the positive impact it has had on both prospects, customers and employees. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive … [Read more...] about NEW PODCAST EPISODE: Power Ford’s Power Moves
As Bob Hooey said, "if you are not taking care of your customers, your competitor will." With so many dealership options and value offerings a potential customer can turn to, the differentiator factor will ultimately be "The Customer Experience." This experience is not only up and till the transaction takes place but continues to be built on each customer engagement point … [Read more...] about Interview with Assurant Global Automotive: Customer Experience Tech
2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns no longer hold true. With regard to internet lead process and management, there are almost as many “insights” and opinions as to how things should change as there are people offering said insights and recommendations. Before you … [Read more...] about Is RELEVANCE a part of your dealership’s internet lead management (ILM) process?
On this episode of Experimarketing, Colin and Matt connect with the famous Car Lady of Canada, Christine Mitchell. Christine discusses the importance of building a customer for life strategy at your dealership, as well as ways to implement said strategy to ensure that you hold on to your customers for life! Listen below. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Customers For Life
The Steve Jobs quote has never rung more true. There has been so much conversation of late about digital transformation, auto retail reinvention and the "new normal." I have contributed to much of it. But what does that all really mean? What can a dealer or dealership really do to transform? What does "transformation" even mean? I believe a dealer needs to go back to basics … [Read more...] about Auto Retailing: Customer Experience Transformation Starts with The Basics