Chances are, your dealership has been leaning into digital and contactless services more than ever in order to sell more cars during the ongoing Covid crisis. Online financing, virtual walkarounds, home delivery, and more—resilient dealers have adopted many of these digital retail tactics in order to keep business going. It makes sense because the majority of buyers are used to … [Read more...] about Digital Retail: 4 Steps for Setting Your Dealership up for Success
On this episode of Experimarketing, Colin and Matt connect with David O'Brien, President and CEO of Quantum5, a state-of-the-art training company that adds gamification into the training process! Quantum5 is a social advocacy community aimed at transforming the traditional 7-touchpoint car buying process into an effective, relationship-driven 2-part experience that builds … [Read more...] about NEW PODCAST EPISODE: Experimarketing – The “Quantum5” Leap
There will come a time, sooner than we think at this point, where we’ll be living in a post-COVID era. We’ll be back at our favorite crowded bars, our kids will be in school — real school— and we’ll be on the road: business trips, family vacations, and holidays. But while we may be able to share the air with others again, the remnants of COVID will still linger. Predictions … [Read more...] about Mask-less Socialising: What This Means For Your Dealership
What You Do Speaks so Loudly, I Cannot Hear What You Say People inherently value freedom of flow. The difference between your bedroom and a prison cell is whether you can leave it. While the pandemic severely restricted travel and tourism rates fell off a cliff, holiday travel numbers still reached record highs for this year. People value the ability to go places and will … [Read more...] about Is Your Dealership Site Ready for the New Era of Car Buyers?
In Part 1, you will recall that we had the goals of discovering the truth, building trust, and de-escalating the customer’s anger (a.k.a. extracting the venom). We learned how to set expectations, communicate during the first meeting, and how not to irritate the customer. Here’s how to build on your initial success and capitalize on the customer trust you have earned. The … [Read more...] about How To Handle A Customer Dispute Like a Pro: Part 2