User experience (UX) is more important than ever: 80% of today’s shoppers would pay more for a better experience. More than half of car shoppers would choose a dealership with a great experience even with higher prices. And by 2020, experience is expected to become the most important factor for shoppers choosing where to do business. So it’s not surprising that everyone … [Read more...] about 5 Strategies to Improve UX at Your Dealership
In October 1948, two brothers closed their hamburger restaurant, fired their carhops, streamlined their menu, reorganized their kitchen, and invented the Speedee Service System, which emphasized speed, low prices, and high volume. Their redesigned drive-in opened a few months later and was innovative for its day, requiring the customers to learn how to serve themselves by … [Read more...] about Without a Workflow Process, Your F&I Department Is Just Winging It
Three months ago, I made a prediction in a LinkedIn post that only 5% of today’s car dealerships will survive the changes currently affecting the auto industry. Currently, most dealerships are focused on owning the markets they exist in, instead of optimizing the car-buying experience itself or addressing the drastic change coming their way. In order to succeed, these … [Read more...] about Are the Constants of the Auto Industry Proving to Be Its Achilles Heel?
Real-time marketing solutions are finally gaining traction in the automotive space—and that’s great news for your dealership. Real-time marketing allows you to interact with your customers in timely and personal ways that have been shown to increase site activity and page views by 65%. There’s still confusion in the space about what real-time marketing is, however, and how … [Read more...] about Why Dealers Should Care About Real-Time Marketing
One in three Americans would rather go to the DMV, do their taxes, or sit in the middle airplane seat than go through the process of buying a vehicle, reports Edmunds. In addition, Autotrader reveals less than 1% of car buyers like the current car-buying process, and 66% percent of car shoppers are much more likely to buy from a dealership that offers their preferred … [Read more...] about 3 Ways to Modify Your F&I Process in the Age of the Customer