How much do you know about behavior prediction technology? For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely—and effectively—it’s already being utilized. One excellent example is Amazon.com. When consumers search for or order merchandise from Amazon, a complex algorithm analyzes their actions and identifies which … [Read more...] about How Behavior Prediction Technology Benefits Dealerships
Customer Service
How Dealership Tools That “Play Nice” Together Engage Buyers
As a kid, you were probably told at some point to “play nice” with siblings, cousins, and classmates. As an adult, you automatically play nice with family, coworkers, customers, and the various people who cross your path in the course of your daily activities. When you play nice, interactions seem to go smoother, and all parties involved have a better experience. The same … [Read more...] about How Dealership Tools That “Play Nice” Together Engage Buyers
J.D. Power and HARMAN Leverage Data to Transform Connected Driving Experience
Detroit — July 23, 2018 — J.D. Power and HARMAN today announced an alliance that will significantly influence the automotive industry’s use of vehicle data to enrich the customer experience, solve problems more effectively and help identify what consumers want from their increasingly automated vehicles. Integrating customer insights with connected car data to provide … [Read more...] about J.D. Power and HARMAN Leverage Data to Transform Connected Driving Experience
5 Strategies to Improve UX at Your Dealership
User experience (UX) is more important than ever: 80% of today’s shoppers would pay more for a better experience. More than half of car shoppers would choose a dealership with a great experience even with higher prices. And by 2020, experience is expected to become the most important factor for shoppers choosing where to do business. So it’s not surprising that everyone … [Read more...] about 5 Strategies to Improve UX at Your Dealership
Without a Workflow Process, Your F&I Department Is Just Winging It
In October 1948, two brothers closed their hamburger restaurant, fired their carhops, streamlined their menu, reorganized their kitchen, and invented the Speedee Service System, which emphasized speed, low prices, and high volume. Their redesigned drive-in opened a few months later and was innovative for its day, requiring the customers to learn how to serve themselves by … [Read more...] about Without a Workflow Process, Your F&I Department Is Just Winging It