The Steve Jobs quote has never rung more true. There has been so much conversation of late about digital transformation, auto retail reinvention and the "new normal." I have contributed to much of it. But what does that all really mean? What can a dealer or dealership really do to transform? What does "transformation" even mean? I believe a dealer needs to go back to basics … [Read more...] about Auto Retailing: Customer Experience Transformation Starts with The Basics
Loyalty and Retention
NEW PODCAST EPISODE: Let’s Chat It Up
In this Episode of Mostly Automotive Marketing with Matt Wilson, we chat with Drew Delaware, CMO at Gubagoo. Does it benefit your dealership to jump in on chats? It does – a LOT. Learn why and how. Drew and Matt also chat about the importance of conversational commerce, the sales funnel, Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about … [Read more...] about NEW PODCAST EPISODE: Let’s Chat It Up
Answer These 4 Questions & Increase Sales
It takes more than great prices and great products to win over customers today! The number one opportunity in your business right now lies in improving your communication. You may have a great message, but if that message never gets through to your customers, it doesn’t matter. There are four questions customers ask before they fully engage. How these questions are … [Read more...] about Answer These 4 Questions & Increase Sales
NEW PODCAST EPISODE: Experimarketing – The “Quantum5” Leap
On this episode of Experimarketing, Colin and Matt connect with David O'Brien, President and CEO of Quantum5, a state-of-the-art training company that adds gamification into the training process! Quantum5 is a social advocacy community aimed at transforming the traditional 7-touchpoint car buying process into an effective, relationship-driven 2-part experience that builds … [Read more...] about NEW PODCAST EPISODE: Experimarketing – The “Quantum5” Leap
Mask-less Socialising: What This Means For Your Dealership
There will come a time, sooner than we think at this point, where we’ll be living in a post-COVID era. We’ll be back at our favorite crowded bars, our kids will be in school — real school— and we’ll be on the road: business trips, family vacations, and holidays. But while we may be able to share the air with others again, the remnants of COVID will still linger. Predictions … [Read more...] about Mask-less Socialising: What This Means For Your Dealership