How much do you know about behavior prediction technology? For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely—and effectively—it’s already being utilized. One excellent example is Amazon.com. When consumers search for or order merchandise from Amazon, a complex algorithm analyzes their actions and identifies which … [Read more...] about How Behavior Prediction Technology Benefits Dealerships
Customer Experience
How Dealership Tools That “Play Nice” Together Engage Buyers
As a kid, you were probably told at some point to “play nice” with siblings, cousins, and classmates. As an adult, you automatically play nice with family, coworkers, customers, and the various people who cross your path in the course of your daily activities. When you play nice, interactions seem to go smoother, and all parties involved have a better experience. The same … [Read more...] about How Dealership Tools That “Play Nice” Together Engage Buyers
J.D. Power and HARMAN Leverage Data to Transform Connected Driving Experience
Detroit — July 23, 2018 — J.D. Power and HARMAN today announced an alliance that will significantly influence the automotive industry’s use of vehicle data to enrich the customer experience, solve problems more effectively and help identify what consumers want from their increasingly automated vehicles. Integrating customer insights with connected car data to provide … [Read more...] about J.D. Power and HARMAN Leverage Data to Transform Connected Driving Experience
5 Strategies to Improve UX at Your Dealership
User experience (UX) is more important than ever: 80% of today’s shoppers would pay more for a better experience. More than half of car shoppers would choose a dealership with a great experience even with higher prices. And by 2020, experience is expected to become the most important factor for shoppers choosing where to do business. So it’s not surprising that everyone … [Read more...] about 5 Strategies to Improve UX at Your Dealership
How to Convert on the 3 Customer Buying Signals
We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. Even though this data is available to the sales staff, salespeople don’t always know the best way to capitalize on it, missing key opportunities to improve the customer’s experience and close the deal. So, … [Read more...] about How to Convert on the 3 Customer Buying Signals