The Steve Jobs quote has never rung more true. There has been so much conversation of late about digital transformation, auto retail reinvention and the "new normal." I have contributed to much of it. But what does that all really mean? What can a dealer or dealership really do to transform? What does "transformation" even mean? I believe a dealer needs to go back to basics … [Read more...] about Auto Retailing: Customer Experience Transformation Starts with The Basics
Customer Experience
Harnessing the Power of Pre-qualified Sales Leads
The idea that car researching, shopping, and purchasing is moving online is not a new story, but Covid-19 accelerated that trend in a significant way. As the retail environment returns to a more normal state, one change that is likely to stick around is consumers' increasing preference for completing financing pre-qualification online. That means connecting with those … [Read more...] about Harnessing the Power of Pre-qualified Sales Leads
Digital Motors Enables Dealers to Deliver Apple-Like Experience
Retailing has changed radically in the past decade, and it has changed even more radically in the past 12 months. Lockdowns, business restrictions, and fear of disease have conspired to keep the vast majority at home and isolated others far more than they want to be. This has had a profound effect on the way consumers purchase products. Online sellers have seen their sales and … [Read more...] about Digital Motors Enables Dealers to Deliver Apple-Like Experience
NEW PODCAST EPISODE: Let’s Chat It Up
In this Episode of Mostly Automotive Marketing with Matt Wilson, we chat with Drew Delaware, CMO at Gubagoo. Does it benefit your dealership to jump in on chats? It does – a LOT. Learn why and how. Drew and Matt also chat about the importance of conversational commerce, the sales funnel, Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about … [Read more...] about NEW PODCAST EPISODE: Let’s Chat It Up
Answer These 4 Questions & Increase Sales
It takes more than great prices and great products to win over customers today! The number one opportunity in your business right now lies in improving your communication. You may have a great message, but if that message never gets through to your customers, it doesn’t matter. There are four questions customers ask before they fully engage. How these questions are … [Read more...] about Answer These 4 Questions & Increase Sales