“You could never know what it's like - Your blood like winter freezes just like ice - And there's a cold lonely light that shines from you - You'll wind up like the wreck you hide behind that mask you use.” For those of you not as familiar, these are the beginning lyrics to a song by Elton John called I’m Still Standing. We got knocked down hard over the last 6 months … [Read more...] about I’m Still Standing
Dealership Business
Four Ways to Rebuild your Dealership’s Culture Post-COVID-19
A recent report by McKinsey and Company entitled "Reimaging the office and work-life after COVID-19", found 80% of people reported enjoying working from home during the COVID pandemic. With so many companies deciding how, when, and whether they will bring their employees back to work, now is a great time to examine your dealership's culture and determine if your original store … [Read more...] about Four Ways to Rebuild your Dealership’s Culture Post-COVID-19
An Automotive Service Center Marketing Secret Using Google Reviews
Some forecasts project new vehicle sales in 2020 to be down 20% or more this year due to the COVID Pandemic. So while doing everything you can to maximize vehicle sales is critical, is there an opportunity to increase the revenue in your service center to offset some of this? I see more digital marketing solutions (and agencies) with specific strategies to market your service … [Read more...] about An Automotive Service Center Marketing Secret Using Google Reviews
The Principles of Leadership and Self-Deception
There are many great resources that teach dealership owners and employees on how to run a dealership. There are even more amazing options on business fundamentals. The one that most influenced my experience as a manager both at a dealership and of DealerScience as a growing start-up is Leadership and Self Deception: Getting Out of the Box by the Arbinger Institute. … [Read more...] about The Principles of Leadership and Self-Deception
Want New Revenue Opportunities for Your Dealership? They’re in the Data
I can’t stress enough the importance of a clean, up-to-date marketing database. Data inaccuracy harms your efficiency and effectiveness and makes you look like an amateur– no trait any potential customer is looking for. This problem isn’t unique to dealerships, but as other industries adapt and change with consumer expectations, automotive retailers are falling … [Read more...] about Want New Revenue Opportunities for Your Dealership? They’re in the Data