n this Episode of Mostly Automotive Marketing with Matt Wilson, we chat with Drew Delaware, CMO at Gubagoo. Does it benefit your dealership to jump in on chats? It does – a LOT. Learn why and how. Drew and Matt also chat about the importance of conversational commerce, the sales funnel, Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about … [Read more...] about NEW PODCAST EPISODE: Let’s Chat It Up
Dealership Business
Digital Retail: 4 Steps for Setting Your Dealership up for Success
Chances are, your dealership has been leaning into digital and contactless services more than ever in order to sell more cars during the ongoing Covid crisis. Online financing, virtual walkarounds, home delivery, and more—resilient dealers have adopted many of these digital retail tactics in order to keep business going. It makes sense because the majority of buyers are used to … [Read more...] about Digital Retail: 4 Steps for Setting Your Dealership up for Success
NEW PODCAST EPISODE: Experimarketing – The “Quantum5” Leap
On this episode of Experimarketing, Colin and Matt connect with David O'Brien, President and CEO of Quantum5, a state-of-the-art training company that adds gamification into the training process! Quantum5 is a social advocacy community aimed at transforming the traditional 7-touchpoint car buying process into an effective, relationship-driven 2-part experience that builds … [Read more...] about NEW PODCAST EPISODE: Experimarketing – The “Quantum5” Leap
The Calm After the Storm
It’s finally December 37th and your last deal is in the books and you have officially gone from hero to zero. The last rush of commercial deals and that comes with it has settled. For those of you who are new to this business, this is where the local business owners waited until the last week of the year, or in many cases, the last day of the year to pull the trigger on a large … [Read more...] about The Calm After the Storm
NEW PODCAST EPISODE: Leader of the Pack
In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss leadership. Matt is joined by Laurie Halter, Owner at Charisma!, host of Carearing Podcast and Expert Panel Member at Dealer Marketing Magazine. Laurie and Matt discuss ways to ramp up leadership in 2021. As you move into this next year, ask yourself where you can plug in your passion to generate the … [Read more...] about NEW PODCAST EPISODE: Leader of the Pack