Let’s finally talk about it. The automotive industry as it stands today will never be tech-first-- and dealerships will not operate as technology companies (refer to Mckinsey recommendation here)-- if we don’t fix some of the biggest problems with its digital ecosystem. It’s complicated. It’s complicated mostly because there are layers of complexities that do … [Read more...] about Streamlined Metrics, Open APIs, in-house Marketing, Oh My!
As a business leader, you understand the importance of recognition. It’s not just that it feels good to be celebrated for your hard work and dedication: it can be a powerful marketing tool when leveraged properly. The most effective way to gain impactful recognition for your dealership is to win or be nominated for industry awards, such as CarGurus Top Rated Dealer. … [Read more...] about 4 Reasons Why Industry Awards Are Marketing Gold—and How to Leverage Them
What does criminal conduct have to do with F&I and my new toaster? Here you go… I recently bought a toaster. (Please hold your applause until the end of the article.) The toaster is so generic it does not even have a brand name on the instructions. “Instructions,” you ask? For a toaster? Yes, it came with a full-color, multi-step instruction, which is … [Read more...] about Is Your F&I Compliance “Toast?”
In this Episode of Mostly Automotive Marketing with Matt Wilson we’re joined by Matt Sneed, Director of Marketing and Customer Experience at Power Ford. Matt and Matt discuss Power Fords building remodel and the positive impact it has had on both prospects, customers and employees. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive … [Read more...] about NEW PODCAST EPISODE: Power Ford’s Power Moves
F&I is a position in the dealership that provides excellent opportunities, but it is a career that comes with extremely high expectations and demands. In traditional thinking, the lot attendant might aspire to selling cars someday. While the salesman who has either started a while back or is a new hire is already thinking, someday I want to be a sales manager. There is … [Read more...] about Automotive Careers: What It Takes to Move Up the Ladder